Leveraging Thought Leadership

De: Peter Winick and Bill Sherman
  • Resumen

  • Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight. Where will thought leadership take you? In each episode, we engage with thought leaders from diverse backgrounds. Whether it’s professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential. Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth. Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business. With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership. Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions. Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development. As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment. Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery. Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and ...
    Copyright © 2018 - 2024 Thought Leadership Leverage. All Rights Reserved.
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Episodios
  • The Science of Success: How High Achievers Think and Win | Dr. Ruth Gotian | 632
    Mar 16 2025

    How do you turn an idea into lasting thought leadership? Dr. Ruth Gotian has done just that—translating academic research on high achievers into actionable insights that help individuals and organizations thrive.

    In this episode, we explore the power of mentorship, the resilience of high achievers, and the relentless pursuit of excellence. Ruth shares stories of Olympic champions, astronauts, and Nobel laureates who refused to settle for mediocrity. Like Dr. Peggy Whitson, who applied to NASA for a decade before becoming the agency’s chief astronaut. Or the Olympian already planning his next win on the flight home.

    Ruth knows success isn’t a talent—it's a learned skill. She shares how to identify your superpowers, leverage them, and plant ambition like a seed that grows into unstoppable drive. She also reveals her own journey of thought leadership—from struggling with the first chapter of The Success Factor to writing books, speaking globally, and democratizing knowledge in every format possible.

    Her latest book, The Financial Times Guide to Mentoring: A Complete Guide to Effective Mentoring (The FT Guides), co-authored with Andy Lopata, was named Runner-Up for Leadership Book of the Year (The Leadership Awards 2024). Whether you're looking to elevate your own success or help others rise, Ruth’s insights will change the way you think about achievement.

    Three Key Takeaways:

    Success is a Learned Skill, Not Just Talent – High achievers aren’t born extraordinary; they develop habits, resilience, and a relentless pursuit of growth. Whether it's Olympians, astronauts, or Nobel laureates, they all follow a process to success that anyone can adopt.

    Mentorship is a Game-Changer – The right mentors can push you further than you ever imagined. Surround yourself with people who believe in you more than you believe in yourself, ask the tough questions, and challenge you to think bigger. (The Financial Times Guide to Mentoring explores this in depth.)

    Persistence Separates the Good from the Great – Dr. Peggy Whitson applied to be an astronaut for 10 years before finally being accepted—then went on to become NASA’s Chief Astronaut. The difference between those who succeed and those who don’t? They refuse to give up.

    Want to know if you are a High Achiever? Take this 2 minute assessment to find out.

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    35 m
  • Podcasting for Influence: How to Build Authority Without Ads | Mischa Zvegintzov | 631
    Mar 13 2025

    Are you really a thought leader—or just claiming the title?

    Today's guest Mischa Zvegintzov, Chief Influence Officer at Influence Army, thought he was a Thought Leader. As a sales expert with decades of experience, he knew how to pitch. But when a podcast host bluntly told him, “You don’t look like a thought leader,” everything changed.

    In this episode, Mischa shares how he pivoted from traditional sales tactics to leveraging podcast guesting as his primary vehicle for influence. He reveals how appearing on 100+ shows transformed his credibility, opened doors, and led to unexpected opportunities.

    Peter and Mischa also dive into the hidden power of podcast guesting—why it's more than just getting on a mic, how to “hijack” an audience the right way, and why most guests completely miss out on maximizing their impact. If you’ve ever wondered whether you’re showing up as a true thought leader or just another name in the noise, this conversation is for you.

    Expect candid insights, hard-hitting truths, and actionable takeaways on elevating your brand, proving your expertise, and turning podcasting into a game-changing growth strategy.

    Listen now and learn how to amplify your thought leadership without breaking the bank.


    Three Key Takeaways:

    Podcast guesting is a powerful thought leadership tool – Being a guest on the right podcasts allows you to tap into established audiences, build credibility, and position yourself as an expert without heavy marketing spend.

    Most guests fail to maximize their impact – Simply appearing on a podcast isn’t enough; thought leaders must engage in strategic pre-show preparation, deliver value-driven conversations, and actively promote their episodes post-release.

    Thought leadership is about proof, not claims – Having a strong message isn’t enough; you need visible credibility. Leveraging podcast guesting effectively can create the social proof necessary to establish real authority in your space.

    If you've had trouble finding the distinction between Thought Leader and Influencer check out this video by Peter Winick to learn the difference.

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    22 m
  • Predicting the Market with the Wisdom of Crowds | Vuk Vuković | 630
    Mar 6 2025

    Can social media predict the stock market?

    Vuk Vukovic, CIO and co-founder of Oraclum Capital, believes it can. His hedge fund leverages the wisdom of the crowd and a proprietary network analysis of social media bubbles to forecast weekly equity market movements. With a PhD in political economics and a track record of accurately predicting elections—including Brexit and Trump—he's now applying his methodology to finance.

    Vuk started by testing his theory transparently, using his own money and publishing every move in a newsletter. The results? Turning $1,000 into $54,000 in just two years. His audience didn't just watch—they invested. Half of his initial hedge fund backers came from readers who followed his journey.

    The secret isn't just crowd wisdom. It’s about identifying and
    weighting opinions correctly. Some people—especially those stuck in echo chambers—make terrible predictors. Vuk’s method filters out the noise, finding the right voices to forecast market trends with over 60% accuracy.

    Beyond trading, he’s expanding his thought leadership through
    speaking, writing, and his new book, Elite Networks: The Political
    Economy of Inequality. By connecting network theory to both financial markets and political influence, he’s building a broader platform for his ideas.

    Listen in as we explore the intersection of thought leadership,
    data-driven forecasting, and the power of social media.

    Three Key Takeaways:

    The Wisdom of Crowds Works—If You Filter the Right Voices
    Crowd predictions are powerful, but only when analyzed correctly.
    Vuk’s methodology accounts for social media bubbles and bias,
    identifying the most reliable predictors rather than just following
    the loudest opinions.

    Transparency Builds Trust—and Attracts Investors
    By publicly testing his trading model with his own money, Vuk proved its effectiveness. His thought leadership strategy—sharing real results in a newsletter—turned followers into hedge fund backers.

    Network Theory Applies Beyond Finance
    Vuk’s research on elite influence and inequality connects directly to his market prediction model. Whether in politics or finance,
    understanding how people interact within networks provides a
    competitive edge.

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    17 m

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