Lessons from the Trenches: Marketing, Mistakes & Momentum with Morgan Mckell

In this episode of The Idaho Business Podcast, Spencer sits down with Morgan Mckell, founder of Strategy Zoo Marketing, to talk about the real costs—and invaluable lessons—that come from business mistakes. They dive into the rollercoaster of wins and setbacks that every entrepreneur faces, why tracking your ROI is non-negotiable, and how marketing only works when you know your numbers. You’ll also hear why the right partners can make or break your business, and how to build trust with those you rely on most. Whether you're riding high or grinding through a tough patch, this episode will give you practical insights to move forward with strategy and confidence.

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