The smart way to measure what’s working in your online marketing

Most business owners invest time, energy, and budget in digital marketing—often without knowing what's actually working. In this energising episode, Leanne O’Sullivan from Adventure Digital joins us to reveal the blind spots many businesses have and how to uncover the metrics that matter. Spoiler: it’s not all about likes and follows.

We unpack the four key areas of digital marketing, explain how to utilise your existing data more effectively, and walk you through how to track your customer journey more clearly. Whether you’re marketing a service or a product, this episode will help you stop guessing and start making more informed, confident decisions.

What we cover:

• Why social media ≠ your whole digital marketing strategy
• The four key digital marketing areas you should focus on
• How to use UTM tracking and Google Analytics more effectively
• The real role of email marketing and what to pay attention to
• Why segmentation improves client retention and ROI
• What not to do before reviewing your data

Action Step:
Download the free Google Data Studio template from the podcast page and connect your website analytics. Begin benchmarking where your traffic, leads, and sales are actually coming from so you can do more of what works. Visit this link to access the resource.

Guest Bio:
Leanne O’Sullivan is the founder and CEO of Adventure Digital, a marketing agency based in regional NSW that helps purpose-driven businesses thrive online. Known for her no-nonsense approach, Leanne specialises in simplifying digital marketing and helping clients understand what really drives leads and conversions. She’s a passionate advocate for data-informed decisions and smart, sustainable growth.

Less Than 15 is a show brought to you by leading Accountants and Business Advisors, DFK Australia New Zealand.

We help business owners make better decisions with our local knowledge, national connections and global reach.

Search for a firm here and have a conversation with us today!

What business owners need to know before managing their own super

For business owners, a self-managed super fund (SMSF) can offer flexibility, control, and some strategic benefits you might not have considered. But is it the right fit for you? In this episode, we chat with Daniel Shaw, Director and SMSF specialist at DFK Benjamin King Money in Melbourne, to explore when and why an SMSF might be a smart move—and the common traps to avoid.

Daniel explains the key benefits of SMSFs, who they’re best suited to, and the responsibilities that come with taking the DIY super path. If you’ve ever wondered whether you could (or should) rent your business premises from your own super fund, this one’s for you.

What we cover in this episode:

• What a self-managed super fund (SMSF) is and how it differs from industry funds
• Why SMSFs can suit business owners and when they’re not the right fit
• How SMSFs can hold and lease commercial property to your business
• Examples of surprising (but legal) SMSF investment options
• Common risks and misconceptions—and how to avoid costly mistakes
• Why early advice is essential, not optional

Action step:

Download our free checklist: The Lifecycle of a Self-Managed Super Fund and start thinking through whether this might be the right option for your business and retirement strategy. Then have a conversation with your accountant or licensed financial advisor.

Our Guest

Daniel Shaw is a Director at DFK Benjamin King Money in Melbourne and the firm’s in-house SMSF specialist. With deep experience in accounting, business strategy, and compliance, he helps clients utilise self-managed super funds strategically, balancing flexibility with smart risk management.

Less Than 15 is a show brought to you by leading Accountants and Business Advisors, DFK Australia New Zealand.

We help business owners make better decisions with our local knowledge, national connections and global reach.

Search for a firm here and have a conversation with us today!

As a business owner, you’ve likely considered what happens to your personal assets when you’re no longer here, but what about your business? In this important episode, we speak with Melissa Healy, Senior Manager at DFK Everalls and Director of Everalls Wealth, to explore what estate planning looks like when your business is your biggest asset.

Melissa demystifies the complexities of estate planning beyond the personal will, explains the importance of enduring powers of attorney, and highlights the necessity of having a business continuity file. Whether you're a sole trader, part of a partnership, or operate through a trust, this conversation will help you take the steps to ensure your business is protected, no matter what happens.

In This Episode:

• Why estate planning for business owners is more than just having a will
• The role of enduring powers of attorney and company powers of attorney
• What to include in your In Case of Emergency file
• Key documents to review: partnership agreements, buy-sell agreements, shareholder agreements
• Steps to take now to safeguard your business and your family

Guest Bio.

Melissa Healy is an Accountant, business adviser, and financial planner at DFK Everalls in Canberra. She's passionate about helping build better businesses and financial futures.

Resource:

Download the Business Estate Planning Checklist here.

Less Than 15 is a show brought to you by leading Accountants and Business Advisors, DFK Australia New Zealand.

We help business owners make better decisions with our local knowledge, national connections and global reach.

Search for a firm here and have a conversation with us today!