• Leigh Barnes On Intrepid's Marketing Transformation

  • Jan 14 2025
  • Duración: 44 m
  • Podcast

Leigh Barnes On Intrepid's Marketing Transformation

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  • Resumen

  • In today's dynamic travel industry, achieving the right balance between brand building and performance marketing is crucial for sustained growth. Leigh Barnes, COO at Intrepid Travel, emphasized this balance in a recent video, where he shared his perspective on how Intrepid shifted its marketing strategy.

    According to Leigh, after the pandemic, Intrepid made a bold move by significantly increasing investment in brand-building efforts, such as out-of-home advertising, radio, podcasts, social influencers, and PR. This rebranding strategy, coupled with a broader focus on long-term growth, has led to record-breaking results year after year, including higher bookings, profits, and brand awareness.
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