Leaders Around the World and the Lens of Political Marketing (Interview - Edward Elder)

Dr. Edward Elder is a Professional Teaching Fellow at the University of Auckland in New Zealand. His research looks at candidates through the lens of marketing. Playing close attention to key aspects of how candidates communicate with their constituents, his research looks to understand what makes a candidate's leadership style successful. We discuss here former Presidents of the United States, Prime Ministers of New Zealand like John Key and Jacinda Ardern. We also discuss the leadership of Boris Johnson in the United Kingdom and Scott Morrison in Australia going forward. Credit to Composer: Scott Holmes: Scottholmesmusic.com