Latina CEO Identity

De: Liz Fernandez Identity Coach
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  • Resumen

  • Latina CEO Identity is hosted by Liz Fernandez, a First-Generation Daughter of Immigrants, Marriage Family Therapist turned Multi-Six Figure CEO & Identity Coach. She helps Latinas create and claim their identity as booked out coaches and entrepreneurs. This is a show created for Latinas who want to take the unconventional path and who want to create their CEO Identity. In every episode, Liz will share her lived experiences and her clients to help you feel seen, have breakthroughs, inspire you to take action on your unconventional journey, and start embodying your CEO Identity. She will do this by shedding light on identity and providing you with actionable tips to break free of cultural conditioning that limits Latinas from creating the income & life of their dreams. Tune in to a new episode every other Tuesday & Make sure you’re following the Latina CEO identity podcast on your favorite podcast platform. If you take value from any episode make sure to rate & review to help other Latina CEOs find us. Find Liz on Instagram @lifewithhliz.
    2023
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Economía Gestión y Liderazgo Liderazgo
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Episodios
  • EP 127. The Power of Being Unrealistic

    EP 127. The Power of Being Unrealistic
    Mar 12 2025
    Show Notes for Episode 127: The Power of Being Unrealistic Work with Liz:

    Private Coaching: Learn More & Book a Consultation to Apply
    Therapist to Coach Collective: Learn More & Join TCC

    Episode Summary:

    What if being realistic is actually what’s holding you back? In this empowering episode, Liz Fernandez unpacks how embracing unrealistic thinking has been the key to creating a life of freedom, joy, and abundance.

    As a Latina, eldest daughter of immigrants, Liz grew up believing that stability was the goal and that dreaming big was for other people. But she realized that being realistic was just another way of playing small.

    In this episode, Liz shares the bold, unrealistic choices that changed everything for her—from turning down a six-figure therapy job to moving to Mexico City—and how you can start rewriting the rules for your own life.

    This episode will inspire you to:
    ❤️‍🔥 Break free from the limitations of being “realistic”
    ❤️‍🔥 Trust your vision even when others don’t understand it
    ❤️‍🔥 Take bold, imperfect steps toward the life you want
    ❤️‍🔥 Redefine success on your terms

    This is your permission slip to stop waiting for the “right time” and start going after your biggest dreams—right now.

    Timestamps:

    00:01 – Welcome & why being realistic keeps you stuck
    01:15 – How our upbringing as Latinas teaches us to play small
    03:30 – The biggest unrealistic decisions that changed Liz’s life
    06:45 – Overcoming fear & self-doubt when taking big risks
    10:00 – Trusting yourself when no one else understands your vision
    13:20 – How to start making bold moves toward your dreams today
    15:30 – How to work with Liz to create freedom and impact

    Episode Highlights:

    ✨ The Hidden Cost of Being Realistic – How playing it safe keeps you from joy, freedom, and true fulfillment.
    ✨ How Liz Redefined Success – From turning down a six-figure therapy job to moving to Mexico, every major move Liz made was considered unrealistic.
    ✨ Trusting Your Vision Even When It Feels Scary – How to push past fear, self-doubt, and external pressure.
    ✨ Steps to Start Thinking Unrealistically – Simple mindset shifts to help you dream bigger and take action.

    Category:

    Latina Entrepreneurship, Mindset Shifts, Identity Work, Personal Growth

    Keywords:

    Latina entrepreneurs, mindset shifts, breaking cultural cycles, choosing freedom, identity work, taking bold action, personal growth

    Join Our Community:

    📩 Email Community: Subscribe for updates and exclusive resources!
    📲 Follow Liz on Instagram: @thelizfernandez
    🌎 Website: https://thelizfernandez.com

    If this episode resonated with you, share it with a friend who needs this reminder and don’t forget to leave a review! 💫
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    13 m
  • EP 126. How to Turn Multiple Passions into Profitable Income Streams and Build an Aligned Coaching Business with Gina Moreno

    EP 126. How to Turn Multiple Passions into Profitable Income Streams and Build an Aligned Coaching Business with Gina Moreno
    Mar 4 2025
    How to Turn Multiple Passions into Profitable Income Streams and Build an Aligned Coaching Business with Gina Moreno Episode Summary In this episode of Beyond Private Practice, Liz Fernandez sits down with Gina Moreno, a multi-passionate entrepreneur, coach, speaker, and content creator who left a successful career in engineering to build a life and business rooted in alignment and joy. Gina shares her journey from working at Microsoft in a high-paying tech role to launching multiple income streams, including coaching, speaking engagements, Airbnb hosting, and content creation. She discusses how she overcame the fear of leaving stability, embraced her multi-passionate nature, and built a brand that aligns with her values. If you have ever felt like you have too many interests or questioned whether you can monetize your passions without choosing just one path, this episode is for you. Want to build a business that supports your life and values? Work with Liz one-on-one to create an intentional growth strategy, structure multiple income streams, and confidently step into your next level. About Gina Moreno Gina Moreno is a multi-passionate entrepreneur, TEDx speaker, and first-generation Latina engineer who has built a thriving business by integrating coaching, content creation, and public speaking. She is the founder of Empowermente, where she helps ambitious Latinas develop confidence, gain clarity, and take bold actions to create businesses and lives aligned with their values. In addition to coaching, Gina has monetized her expertise as a public speaker, content creator, and Airbnb superhost. She has shared her story and advocacy for Latines on platforms like NBC, Univision, and Business Insider. Gina’s unique approach blends mindset shifts, confidence-building, and actionable strategies to empower her clients to create multiple streams of income through passion projects and entrepreneurial ventures. With a mission to uplift and empower, Gina creates a safe space for her clients to heal, dream bigger, and step into their highest selves while exploring tools like content creation, side hustles, and business development for personal and professional growth. Timestamps 00:01 – Gina’s Journey: From Engineer to Multi-Passionate Entrepreneur 03:44 – The Moment She Knew She Wanted More Than Corporate Success 07:09 – How to Manage Multiple Ventures While Staying Aligned and Productive 08:43 – Integrating Coaching with Speaking, Content Creation, and Airbnb 13:26 – Building a Powerful Personal Brand and Monetizing Your Presence 17:29 – How to Start When You Have Multiple Passions but Feel Overwhelmed 21:33 – Pushing Past Perfectionism and Fear When Launching Something New 23:43 – Stepping into a Coaching Identity After a Corporate Career 29:48 – The Reality of Launching a Coaching Business and What Surprised Gina 36:07 – How to Build a Sustainable Business That Supports Your Life and Values 41:06 – Mindset Shifts That Helped Gina Attract New Opportunities 45:24 – The Role of Joy, Confidence, and Alignment in Business Success Episode Highlights Embracing Multi-Passionate Entrepreneurship – Why Gina refuses to choose just one path and how she successfully integrates multiple income streams. Monetizing Your Unique Story – How Gina leveraged her lived experiences to build a brand that attracts speaking opportunities, clients, and media features. Overcoming Fear and Self-Doubt – How Gina pushed past imposter syndrome and stepped into her role as a coach and mentor. The Power of Taking Imperfect Action – Why you don’t need to have everything figured out before launching your business or project. Creating a Business That Supports Your Life – The strategies Gina uses to ensure her business aligns with her lifestyle, values, and personal fulfillment. Category Latina Entrepreneurs, Multi-Passionate Business Growth, Coaching and Personal Brand, Mindset and Business Strategy Keywords multi-passionate entrepreneur, Latina coaching business, personal brand strategy, quitting corporate, monetizing passions, speaking engagements, coaching mindset, pricing your services, business alignment, mindset shifts Connect and Work with Liz Fernandez Website: https://thelizfernandez.com/Instagram: @thelizfernandezWork with Liz in Private Coaching: Learn More and Book a ConsultationTherapist to Coach Collective: Learn More and Enroll Connect with Gina Moreno 🌎 Empowermente – Coaching for Ambitious Latinas 🔗 Website: https://www.empowermente.com/📸 Instagram: @soyginamorenoTikTok: @soyginamoreno Free Productivity guide: https://guide.soygina.com/productivity 🎤 Public Speaking and Brand Collaborations 📸 Instagram: @soyginamoreno Gina’s Next Level Latina Group Coaching Program is now open for enrollment. If you’re an ambitious Latina looking for confidence, clarity, and aligned action, apply now to join the next cohort. Loved this episode? Take a screenshot, share it on ...
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    57 m
  • EP 125. From Pause to Prosperity: Scaling with Intention & Building a Purpose-Driven, Sustainable Business with Efi Guzmán

    EP 125. From Pause to Prosperity: Scaling with Intention & Building a Purpose-Driven, Sustainable Business with Efi Guzmán
    Feb 25 2025
    From Pause to Prosperity: Scaling with Intention & Building a Purpose-Driven, Sustainable Business with Efi Guzmán Episode Summary In this episode of Beyond Private Practice, Liz Fernandez sits down with Efi Guzmán, a Mexicana entrepreneur who built two mission-driven businesses rooted in her culture, passion, and purpose. Efi shares her deeply personal journey of navigating career uncertainty, overcoming self-doubt, and ultimately building Con Intención, a business that honors Mexican artisans, and a thriving virtual assistant business supporting WOC entrepreneurs. She dives into the challenges of pricing her services, trusting herself as a business owner, and the mindset shifts that helped her scale sustainably—without sacrificing her well-being. If you have ever questioned whether you can build a business that aligns with your values while providing financial stability and freedom, this episode is for you. Want to build a purpose-driven business that feels aligned and sustainable? Work with Liz one-on-one to create an intentional growth strategy, confidently price your services, and build a business that supports your life, not the other way around. Apply for Private Coaching: Learn More and Book a Consultation About Efi Guzmán Efi Guzmán is the founder of Con Intención, a business dedicated to preserving and celebrating Mexican artistry through ethically sourced, handmade goods. She is also a virtual assistant for WOC entrepreneurs, specializing in content repurposing, admin support, and design. As a Mexicana entrepreneur living in Guanajuato, Efi’s journey has been one of resilience, healing, and deep intention. She started her business after struggling with career misalignment, a lack of fulfillment in traditional jobs, and a life-changing health crisis. Now, she helps bridge cultural and economic gaps while running a sustainable, passion-driven business. Her story is a reminder that everything you desire is possible when you lead with courage, trust, and intention. Timestamps 00:01 – Efi’s Story: From Career Confusion to Entrepreneurship 04:07 – The Moment She Knew She Couldn’t Stay in a 9-5 06:36 – Discovering Her Purpose Through Artisanal Work in Mexico 12:04 – Overcoming Fear and Self-Doubt as a First-Gen Latina Entrepreneur 17:44 – Managing Two Businesses: Con Intención and Her Virtual Assistant Business 23:34 – The Mindset Shift That Helped Efi Charge Her Worth 29:40 – Navigating Pricing and Raising Rates Without Guilt 35:15 – Taking a Month-Long Break from Business and Why It Changed Everything 43:30 – Creating a Business That Supports Your Life and Priorities 50:05 – Advice for Aspiring Entrepreneurs Who Feel Stuck Episode Highlights Owning Your Worth and Raising Your Prices – How Efi went from charging twenty dollars per hour to confidently pricing her VA services at over one thousand dollars per package Bridging Culture and Commerce – Why Efi’s commitment to ethical pricing and honoring artisans makes Con Intención unique Redefining Entrepreneurship – Breaking free from scarcity and fear-based narratives around running a business Sustainable Growth and Rest – Why Efi took a month off from her business and what she learned from it Trusting the Process – How letting go of control and embracing the unknown helped her scale Category Latina Entrepreneurs, Sustainable Business Growth, Pricing and Mindset, Purpose-Driven Business Keywords small business growth, Latina entrepreneurs, pricing your worth, quitting nine-to-five, virtual assistant business, ethical sourcing, Mexican artisans, women of color in business, sustainable entrepreneurship, business mindset Connect and Work with Liz Fernandez Website: https://thelizfernandez.com/Instagram: @thelizfernandezApply for Private Coaching: Learn More and Book a ConsultationTherapist to Coach Collective: Learn More and Enroll Connect with Efi Guzmán Con Intención – Handmade Artesanías from México 🔗 Website: https://conintencionmx.com📸 Instagram: @conintencionmex 💻 Virtual Assistant Services for WOC Entrepreneurs 📸 Instagram: @efi.guzman Efi is currently accepting two new VA clients for March. If you are a WOC entrepreneur needing support with content repurposing, admin, or design, reach out to her as soon as possible. Loved this episode? Take a screenshot, share it on Instagram, and tag us. Don’t forget to leave a review. It helps more women build the intentional, purpose-driven businesses they deserve.
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    1 h y 15 m

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