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Engagement without intention? It's like throwing digital spaghetti at the wall. In this Care Chat episode of The Social Media CX Podcast, Brooke Sellas sits down with social media strategist Kayla Perlstein to get real about what it takes to build authentic, results-driven engagement strategies on social media.

Together, they cover the critical questions every brand should be asking: Are you engaging with purpose? Do you know who your audience really is? And are you setting yourself up for success by aligning engagement with your business goals?

In this no-fluff conversation, Brooke and Kayla break down how social media engagement is about relationships, not reactions and why knowing your audience is the first (and most important) step. They also discuss the difference between proactive and reactive engagement, handling negative comments the right way, and why follower count means nothing if it doesn't support your bottom line.

What You'll Learn:

• Why engagement is more than responding to comments (and how to do it right)
• How to balance proactive vs. reactive engagement
• Why follower count isn't a KPI that matters (and what to track instead)
• How to align your social strategy with real business goals
• The role of consistency and time in driving engagement success
• Why knowing your target audience is essential before posting content
• How to tailor content and tone for different platforms and audiences

This episode is your reality check: Know your audience first, THEN engage.