Connie Kwan is the CEO of 4Storyteller, where she helps leaders tell their stories. As a former product executive, she worked with companies like Microsoft, Atlassian, and six product startups. Connie has crafted and delivered thousands of stories to investors and boards to set company visions and motivate teams. She has spoken on stages at Cornell University, the Product Management Festival, and Google Tech Talk.

Many women are stuck in the Smurfette paradigm, where they compete with other women for a single leadership position in a male-dominated organization. Yet as more women fight for a seat at the table, amplifying each other’s voices becomes increasingly vital. How can you encourage women to find their voice and stand out?

Master storyteller Connie Kwan has identified four storytelling methods to help women amplify their reach and carve a niche for themselves. The champion and sage storytellers reach their audiences through emotional connections, whereas visionary and professor storytellers use logic to convince their audiences. Identifying your and your audience’s storytelling methods allows you to craft a message that conveys your needs while resonating with your audience.

In today’s episode of the Lead Like a Woman Show, Andrea Heuston chats with Connie Kwan, the CEO of 4Storyteller, about how women can hone their storytelling techniques. Connie describes the psychological aspects of effective communication, how she leads like a woman, and her mission to amplify women’s voices.