Melissa is putting Alison in the hot seat because honestly, she's been way too humble about moving her photography business SEVEN times. Time to spill the tea on how she turned military-spouse chaos into her coaching superpower.

• "Too Early" Doesn't Exist - Start prepping your business move yesterday. SEO takes 12-18 months to work its magic, and everyone underestimates how time-consuming this whole thing is.

• Stalk Your New Market (Legally) - Research everything: traffic patterns, permit costs, whether you can actually shoot on Fridays without losing your mind on I-95. Your business model depends on it.

• Embrace the Post-Move Cricket Sounds - After running two businesses simultaneously, you'll hit radio silence. Use it to unpack, find a dentist, and become the local expert instead of panicking at your computer.

Ready to level up your photography business? Whether you're moving or staying put, I've got the goods to help you rank higher and book better. Check out my offerings for ambitious photographers who are done playing small.

Moving your business and feeling overwhelmed? Alison's done this dance seven times and lived to tell about it. Book your free 15 minute discovery call and let her guide you through the chaos with actual sanity intact.

Links:

• Leave a review in Apple or on Spotify
• Download 39 FREE Ways to Get More Clients
• Get Melissa’s Free Blog Post Topics
• Find Alison on IG @‌keep.it.moving.podcast
• Find Melissa on IG @‌pictureperfectrankings
• Keepitmovingpod.com

Use #keepitmovingpod on socials!

On this episode, we sat down with Shannon Vondy (aka Mrs. Vondy, aka The Email Queen) to talk about a topic many photographers struggle with - email marketing. As someone who's been a member of Shannon's email club for over a year and a half, Melissa was excited to bring her expertise to our listeners who are relocating or restructuring their photography businesses.

Shannon went from burnt out wedding photographer to email obsessed when she sent ONE email and earned $2,600. After earning an additional $13k that year from email marketing alone, she created The Email Club. Through her Email Club Membership, she's helped hundreds of business owners make thousands of dollars using email all in the time it takes to bake a batch of cookies! She's on a mission to make email the easiest and most fun part of your business.

1. Starting an email list is simpler than you think - You don't need freebies or complex welcome sequences to begin. Choose an email provider, create a simple opt-in page, and start emailing consistently. Shannon made $2,600 from her very first strategic email!

2. Email weekly for best results - Consistency is key. You can batch-write four emails at the beginning of the month (they don't need to be long) and schedule them. Unsubscribes are normal and shouldn't discourage you - focus on serving those who want to hear from you.

3. Location changes don't mean abandoning your list - When relocating, segment your lists by location and continue providing value to past clients. Share a mix of location-specific content and universal photography tips to stay top-of-mind, even with clients you may never photograph again.

SEO doesn't have to be complicated! With 15 years in photography and 10 years in IT, I've cracked the SEO code so you don't have to. Whether you want to learn or have someone handle it for you, my coaching and done-for-you services will help you get noticed online and attract your ideal clients. Visit pictureperfectrankings.com to make SEO simple and effective for your photography business.

As a military spouse photographer who has moved my business seven times, I know what it takes to adapt and thrive! I've gone from hobby income to consistent 6-figure sales through strategic business practices. If you're ready to break through roadblocks, attract dream clients, and finally see the profits you've longed for, let's work together! Book a free 15 minute discovery call and let's get your business moving in the right direction.

Links:

• Special gift for listeners from Shannon:Free eBox Keep It Moving Podcast — The Email Club Co
• theemailclub.co
• Instagram (@mrs.vondy)
• Get half off your first year of Flodesk: Design emails people love to get.
• Leave a review in Apple or on Spotify
• Download 39 FREE Ways to Get More Clients
• Download Blog Post Topics
• @‌keep.it.moving.podcast
• @‌pictureperfectrankings
• Keepitmovingpod.com

Used #keepitmovingpod on socials!

In this week's episode, I'm thrilled to welcome Caroline Eidson for our mini mentoring series where we help photography entrepreneurs navigate business transitions. Caroline's journey from wedding photographer to mom of four to relaunching her photography business specifically for families and newborns offers valuable insights for photographers at any stage of business restructuring.

1. SEO Strategy for Photography Websites: Focus your SEO efforts on creating dedicated landing pages for each service, not portfolio pages. Landing pages should combine portfolio images, details, investment information, and FAQs all in one scrollable page for better user experience and stronger search ranking.

2. Target Smaller Markets First: When relaunching in a competitive area, consider targeting smaller suburban markets with dedicated landing pages to build domain authority faster while your main city keywords gain traction.

3. Content Marketing That Serves: Create local-focused blog content that helps your ideal clients (like best baby boutiques or family-friendly restaurants) and repurpose these into lead magnets and social media content to maximize your marketing efforts.

If you're struggling with SEO, keyword research, or creating effective content for your photography business, Melissa offers customized marketing services to help you attract your ideal clients. Her expertise in keyword research and SEO strategy can help you get found online and book more clients. Learn more at Melissa's website.

Want to be featured on a mini mentoring episode like Caroline? DM Alison at @keep.it.moving.podcast on Instagram to apply for your own session!

Ready to discuss your photography business challenges? Book a free 15 minute discovery call with Alison to explore how mentoring can help you create a business that fits your life.

Links:

• Leave a review in Apple or on Spotify
• Download 39 FREE Ways to Get More Clients
• Download Blog Post Topics
• @‌keep.it.moving.podcast
• @‌pictureperfectrankings
• Keepitmovingpod.com

Used #keepitmovingpod on socials!