• Is Your Ad Agency Wasting Your Money?

  • Aug 28 2024
  • Duración: 24 m
  • Podcast

Is Your Ad Agency Wasting Your Money?

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  • Resumen

  • In this inaugural video from the Thoughts from the Greenhouse YouTube series, pharma brand managers and biotech marketers hear from the three co-founders of MedAdNews’ Agency of the Year, Brick City Greenhouse. The focus is on maximizing budget with your agency, and includes topics like: - How constraints and guardrails can actually unleash creativity!

    - Locking down the manuscript phase can save thousands of dollars.

    - Choosing your agency billing type.

    - Communications and trust are at the core of predictable costs.

    - Should agencies charge you for their own mistakes?

    - Are you obligated to include the entire agency-chosen staff on your account?

    - After-hours requests can sneak up on you

    And much more.

    Join Fred Kinch, co-founder and Content Lead, Ashley Schofield, co-founder and Art Lead, and Renee Wills, co-founder and Account Lead, as they guide you through insider tips to pharma brand managers, and expose behind-the-scenes secrets to effectively working with agencies.
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