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Welcome to another episode of the Results Mastery Podcast, where we delve into strategies that drive business growth and profitability. I'm your host, Steve Sales, and today we have a special guest joining us: Vicki Robb, Co-Founder and Director of Context Marketing Consultancy. Vicki is a seasoned marketing operations consultant specializing in delivering business growth and efficiency through strategic improvements.

In today's discussion, we'll explore the common pitfalls businesses encounter in their marketing efforts and, more importantly, what they should be doing to thrive in 2025 and beyond. Many companies, regardless of size, often make critical mistakes such as neglecting to define a clear target audience, which can lead to ineffective marketing campaigns

Others may overlook the importance of a unique selling proposition, causing them to blend in with competitors

As we look ahead to 2025, the marketing landscape is evolving rapidly. Businesses need to adapt by embracing artificial intelligence, which is becoming an essential tool for personalized customer experiences

Additionally, the way consumers search for information is changing, with voice search and AI-driven search engines gaining prominence

Vicki brings a wealth of experience in helping businesses navigate these challenges. Her consultancy focuses on auditing marketing operations and strategically delivering improvements to drive growth

Together, we'll discuss actionable insights to help your business avoid common marketing mistakes and implement forward-thinking strategies to stay competitive in the ever-changing market.

So, whether you're a small business owner or a marketing professional, this episode is packed with valuable information to help you master your marketing efforts. Let's dive in!

To find out more from Vicki click here.

If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.

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Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

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