Interbrand Best Global Brands 2020: An Interview with Daniel Binns, CEO North America
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Interbrand Best Global Brands 2020: An Interview with Daniel Binns, CEO North America
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2020 will be remembered as a year of unprecedented change -- how has this impacted global brands?
In this episode we talk to Interbrand's CEO North America Daniel Binns about the results from their Best Global Brands 2020 report.
We discuss the fortunes of long standing brand leaders like Google, Apple and Microsoft, and the reasons why some brands like Oracle have fallen down the rankings. It's unsurprising that Zoom was a new entrant to the rankings, but how have other brands fared during the pandemic and resulting financial meltdown? How are B2B brands adjusting? And what can B2B CMOs learn from this?
About B2Branded
We're a bite-sized podcast focused on news and opinion for B2B brand leaders. The podcast is hosted by Ian Bruce. Get in touch if you have a story to tell.