Episodios

  • Griz Fechner - 'Mastering your mindset, brand identity & resilience' #292
    Mar 13 2025

    Episode 292 hosts Grazina Fechner, a media and communications expert based in Sydney, Australia.

    Affectionately known as 'Griz', she's a regular on Channel 7 where she gives her quirky assessments on communication and interactions between people. She founded her compnay Front & Centre over 20 years ago where she and her team help develop leadership skills, teamwork, public speaking and mindset for people from all sorts of backgrounds.

    In this episode we have an in-depth discussion with Griz covering a range of topics crucial for aesthetic businesses. We dive into Griz's unique career journey, including her challenges and triumphs with personal health battles. Key topics discussed include the vital role of mindset during stressful times, the importance of creating an authentic personal brand, and strategies to manage and overcome the obstacles currently faced by the aesthetics industry.

    We explore the significance of feedback, effective communication in clinic settings, and the different pathways to success, whether as a business owner or a team member. This episode is filled with practical advice, inspiring stories, and actionable strategies for professionals in the medical aesthetics space.

    00:00 Morning Catch-Up and Weekly Updates

    00:37 Introducing Griz: A Special Guest

    01:43 Griz's Background and Career Journey

    05:00 Challenges in the Aesthetic Industry

    11:19 Mindset and Personal Growth

    42:38 Understanding the Impact of Clinic Culture

    43:13 Effective Feedback Using the SBI Model

    44:55 Creating a Feedback Culture

    46:52 Setting Expectations and Communication

    51:15 Adapting to Regulatory Changes

    55:48 Building and Promoting Your Brand

    01:06:50 Dealing with Difficult Patients

    01:12:19 Knowing When to Step Back from Business Ownership

    01:21:36 Final Thoughts and Encouragement

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    1 h y 25 m
  • Dr Mobin Master - 'The latest evidence about filler longevity, aesthetic ultrasound, MRI scans & hyalase' #291
    Mar 6 2025
    Episode 291 hosts Dr Mobin Master, a Radiologist and Cosmetic Doctor from Gold Coast, Australia. We hosted Mobin way back in episode 93 where we first discussed the use of ultrasound in aesthetics. So we re-visit the topic, 4 years on to dicuss Mobin's research and experience in managing patients with filler complications. We discuss the evolution of ultrasound and the pros and cons of injectors trying to learn this technology. Mobin explains the relevance of facial MRI scans in his practice to identify chronic filler issues, including conditions like post-septal filler placement and malar edema. He emphasizes the importance of precision and low doses when using hyalase and discusses his approach to managing complications like vascular occlusions and delayed onset nodules. The conversation also touches upon the need for better training and patient management with complications, with practical advice for both novice and experienced injectors. We highlight the nuances in filler longevity and the realities of its impacts over time. 00:00 Introduction 00:15 Our Guest: Dr. Mobin Master 01:05 Journey into Aesthetic Ultrasound 05:40 Ultrasound in Aesthetic Practices 10:00 Challenges and Solutions in Ultrasound Training 15:02 Complications and Case Studies 31:52 Filler Longevity and MRI Studies 46:28 Dose and Dilution for Nodules 48:06 Advice for Non-Ultrasound Practitioners 48:43 Pricing and Consultation Process 49:39 Challenges and Frustrations in the Field 50:02 Insurance and Legal Considerations 51:33 MRI and Ultrasound in Practice 56:51 Understanding Vascular Occlusions 01:01:15 Training and Upskilling Injectors 01:10:33 Hyalase Safety and Myths 01:21:50 Avoiding Vascular Occlusions 01:24:19 Final Thoughts and Future Directions CLICK HERE TO JOIN OUR PATREON FOR ON DEMAND EDUCATION & SUPPORT CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI! CONTACT US
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    1 h y 28 m
  • Dr Jake Sloane & David Segal - 'Learnings from the USA & the basics of financial literacy' #290
    Feb 27 2025

    Episode 290 showcases our hosts Dr Jake Sloane & David Segal.

    In this weeks episode, Jake and David catch up after a two week break out of the podcast studio. Jake summarises the key legs of his trip to USA including filming for 'The Aesthetic Immersion', a huge webinar with Nicola Lowery & Allergan USA and finally the AMWC Americas conference.

    David then shares what he's been doing with his consulting work for Hugel Aesthetics and Alma Lasers. He gives us a breakdown of the key financial literacy issues that he often encounters with injectors and clinic owners.

    Finally our hosts reveal their possible trip to Canada later in the year and tease a big competition coming soon!

    00:00 Reunion and Catching Up

    01:12 Insights from Recent Workshops

    02:01 Trip to the States: LA and Miami

    03:16 Consultation Techniques and Clinical Photography

    04:38 Collaborations and Webinars

    15:49 Building a Personal Brand

    32:02 Economic Trends and Business Strategies

    38:01 Understanding Profit and Loss

    38:32 The Importance of Accurate Data Entry

    39:04 Setting Up Effective Accounting Systems

    41:50 Regular Financial Reviews and Adjustments

    42:50 Basic Financial Literacy for Business Owners

    46:37 The Necessity of Price Adjustments

    49:36 Challenges in the Aesthetic Industry

    52:43 AMWC Americas Insights and Trends

    01:05:28 Upcoming Events and Workshops

    01:15:40 Final Thoughts and Future Plans

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    1 h y 18 m
  • Dr Dean Berman - 'The Injector Diaries (Chapter 26)' #289
    Feb 20 2025

    Episode 289 hosts Dr Dean Berman (Global Medical Director of Alma lasers) from Vienna, Austria.

    Dean joins us in the 26th chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

    Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.

    Dean discusses his background, his journey from Israel to Vienna, and milestones in his professional career including roles at Merz, Croma, Galderma and now Alma. He shares his expertise into the dynamics of being a teacher and Medical director, the importance of medical education and pharmacological compliance. He also highlights the importance of maintaining passion and ethical standards in aesthetic medicine.

    00:00 Introduction

    00:12 Meeting Dean

    01:53 Dean's Background and Journey

    03:44 Early Life and Family

    06:09 Transition to Aesthetic Medicine

    13:53 Challenges and Rewards in Aesthetic Medicine

    18:38 Consultation Process and Patient Care

    24:17 Career Transition and Teaching Roles

    30:59 Role of a Medical Director

    36:14 Importance of Passion and Mentorship

    45:00 Medical Compliance and On-Label Use

    49:10 The Role of a Medical Director

    50:24 Evaluating New Products

    51:58 The Importance of Real-World Practice

    54:34 Challenges in Aesthetic Medicine

    57:22 Exploring Body Fillers

    01:08:30 The Future of Hyaluronic Acid and Biostimulators

    01:11:30 Integrating Wellness and Aesthetics

    01:25:38 Innovations and New Technologies

    01:29:06 Lessons Learned and Personal Insights

    01:36:43 Upcoming Events and Final Thoughts

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    1 h y 40 m
  • Dr Jake Sloane & David Segal - 'What's trending in Aesthetics? (Chapter 9)' #288
    Feb 13 2025
    Episode 288 showcases our hosts Dr Jake Sloane & David Segal. In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking. In Chapter 9 episode we start with the impending launch of a new toxin called Relfydess by Galderma, and its implications for the market. We then explore the evolution of the conference model and the increasing 'conference fatigue' experienced by attendees. We debate the impact of Meta's decision to stop moderating online content and relate it to their own podcast's content moderation. Finally, we address the significant trend of nurses leaving the public healthcare system for aesthetics, discussing the potential reasons and consequences of this shift. 00:00 Introduction 00:44 Upcoming Topics and Trends 02:44 New Toxin: Relfydess by Galderma 04:09 Business Implications of Longer-Lasting Toxins 15:39 Conference Fatigue and Industry Trends 26:54 The Trade-Offs of Event Sponsorship 27:13 Exploring Alternative Educational Ideas 27:56 The Appeal of High-Profile Conferences 28:25 The Potential of Live Podcasts 29:22 The Role of Fact-Checkers 30:57 The Influence and Responsibility of Podcasts 33:59 Monetizing the Podcast Without Compromise 39:29 The Exodus of Nurses to Aesthetics 50:44 The Future of Aesthetic Practices 51:58 Conclusion and Future Topics CLICK HERE TO JOIN OUR PATREON FOR ON DEMAND EDUCATION & SUPPORT CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI! CONTACT US AND FOLLOW US ON INSTAGRAM
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    53 m
  • Dr Felix Bertram - 'An introduction to wealth creation & financial freedom' #287
    Feb 6 2025

    Episode 287 hosts Dr Felix Bertram, a Dermatologist and serial entrepreneur based in Switzerland.

    In this podcast we do something very different and look beyond the business strategies of earning money from aesthetics. We discuss the importance of financial freedom, budgeting, and various investment options such as savings accounts, term deposits, stocks, property, gold, and cryptocurrency.

    We emphasize the importance of starting early, understanding the power of compound interest, and seeking professional financial advice. Our conversation also highlights the differences between venture capital, private equity, and the importance of having a succession plan for business owners. The episode ends with practical advice and insights for professionals seeking to enhance their financial literacy and future-proof their wealth.

    00:00 Introduction

    00:51 Today's Special Guest: Dr. Felix Bertram

    01:10 Wealth Creation for Professionals

    04:51 Understanding Financial Freedom

    05:56 Defining Passive Income

    18:19 The Importance of Budgeting

    39:21 Investment Strategies and Diversification

    46:57 Investing Inherited Money in the Stock Market

    47:11 The Long-Term Benefits of Stock Investments

    48:34 Understanding Investment Fees

    49:30 Allocating Monthly Income to Investments

    50:07 Exploring Safe Investments: Government Bonds

    50:42 Property Investment: Pros and Cons

    51:35 Challenges of Property Ownership for Young People

    57:33 Superannuation: A Secure Retirement Fund

    01:01:41 The Value of Gold in Investment Portfolios

    01:06:44 Cryptocurrency

    01:14:16 Venture Capital and Private Equity

    01:22:37 Preparing Your Business for Sale

    01:27:02 Final Thoughts on Wealth Creation

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    1 h y 33 m
  • Industry Update with Jason McHeyzer (Chapter 3): AHPRA & their role in regulating Australian cosmetic medicine #3
    Feb 4 2025

    In our new 'Industry Updates' we'll bring you up to speed about news and reactions to pressing and important issues. These episodes will be published ad hoc and as soon as we can get them out. They do not replace our regular Friday podcasts and will be titled differently to help differentiate them.

    Chapter 3 of our Industry Updates hosted Jason McHeyzer, National Director of AHPRA (Australian Health Practitioner Regulatory Agency).

    With regulations very much in the Australian headlines yet again, we delve into the complexities of regulation within the cosmetic industry. We aim to clear up the confusion surrounding AHPRA’s role and its efforts to ensure a safe and fair practice environment - for both our patients and the practitioners.

    Jason elaborates on the balance between patient safety and ethical practice. We get the regulators perspective on what sparked their clamp down on cosmetic surgery and with it, non-surgical cosmetic treatments. The discussion also covers the process of handling complaints behind the scenes, the importance of practitioner competence, and we briefly touch on future pending regulations on cosmetic injectables later this year. (Watch out for a future episode with Jason when these future guidelines are published!)

    00:00 Introduction

    00:28 The Role of AHPRA in the Industry

    01:06 Challenges in Communication and Regulation

    02:31 Acknowledgements and Industry Updates

    03:15 Introducing Jason

    03:54 Jason Background and Role

    04:42 Regulatory Challenges and Approaches

    07:15 AHPRA's Structure and Recruitment

    11:29 Complaints and Regulatory Actions

    27:06 Cosmetic Industry Complaints and Data

    32:08 Ethical Practices and Reporting

    37:41 Anonymous Complaints and Vexatious Notifications

    40:30 The Role of AI in Regulation

    42:30 Advertising Guidelines and Compliance

    45:58 Challenges with Before and After Photos

    49:14 Laws vs Guidelines: Understanding the Differences

    53:03 Proactive Regulation and Complaint Handling

    56:18 Safety Concerns in Non-Surgical Procedures

    01:03:40 Training and Competency in Cosmetic Medicine

    01:12:15 Future of Nurse Prescribing and Scope of Practice

    01:17:35 Concluding Thoughts and Future Guidelines

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    1 h y 21 m
  • Sam McEwin - 'Digital marketing strategies for aesthetic clinics in 2025' #286
    Jan 30 2025

    Episode 286 hosts Sam McEwin (Director of BizWisdom) from Melbourne, Australia.

    BizWisdom is an outcome-focused marketing agency who help reduce the burden of an increasingly complex digital landscape.

    We discuss the importance of using compliant strategies in digital marketing given the current regulations for cosmetic clinics. Sam shares his insights into reaching new clients, retaining existing ones, and standing out in a commoditized and competitive landscape. Our conversation covers the impact of SEO, social media, and email marketing, as well as unique tactics such as podcast advertising and direct mail. The episode provides valuable advice for small business owners on how to allocate budgets, create cohesive marketing strategies, and effectively use various channels to amplify their message. 00:00 Introduction 00:17 Guest Introduction: Sam & Biz Wisdom 01:12 Challenges in Aesthetic Marketing 02:11 Digital Marketing Strategies for Clinics 04:47 Understanding SEO and Paid Ads 07:02 The Importance of Diversified Marketing Channels 09:27 Building Trust Through Podcasts and TV Ads 16:37 Back to Basics: Traditional Marketing Techniques 20:45 Creating a Comprehensive Marketing Strategy 35:57 How Google Works: Enhancing Your Online Presence 40:54 Understanding Google's Intent 41:47 The Evolution of SEO Algorithms 44:12 Entity SEO and Authority Building 46:14 Consistency in Digital Strategy 52:42 Budgeting for Effective Marketing 01:03:21 Retention Strategies and Customer Engagement 01:08:33 Effective Communication Channels 01:14:04 Special Offers and Conclusion

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    1 h y 19 m