Ideation to Action: The Value of Branding

In this podcast episode, highly skilled, multi-talented former commercial banking professional Allison McFarlane, MBA, shares her journey from banker to entrepreneur, learning from her experiences helping businesses succeed financially. Allison answers compelling questions and provides pragmatic insights, relatable experiences, and excellent branding advice to help anyone, from beginners to veterans in business, define their authentic brand. Her insights capture the essence of core mindfulness principles of self-acceptance, beginner's mind, trust in self, detachment, patience, generosity, and gratitude.