Just like your financials need to be regularly reviewed and audited, so do your stakeholder relationships. In fact, not having a finger on the pulse of your relationship capital can impact your organization's financial health.

This is another next level PR management practice that helps you know the relationship landscape across your organization, know what your relationship radar system is signalling, and help you to advise your C-suite leaders -- so they can decide how to invest time, energy, resources in building relationship capital. And it can be instrumental in helping your C-suite to pivot and swerve to avoid trouble before it takes root.

Interestingly, it's the CEO who most often gets this need to have a pulse on the company's stakeholder relationships. And when trouble raises its ugly head, it's the often comms team that is pulled into question as to how the company could have avoided the threat.

Follow today's five steps to become the trusted advisor who is managing the organization's relationship capital actively and effectively.

And avoid being the "fixer" that's expected to manage the mischief and clean up the mess.

NEED HELP IMPLEMENTING A STAKEHOLDER AUDIT?

We can advise you, implement the process, or help your comms team facilitate the process across your organization. We'll help you create a relationship-capital dashboard, and map out a plan to improve, maintain and grow your relationship capital.

Visit us at MCFARLANDPR.COM

HOST BIO https://www.audible.com/author/Stephanie-McFarland/B00YNFH16E

NEWS ALERT FeedSpot named IT'S A PR THING among its top 70 PR podcasts "on the planet" you must follow in 2025. Read more.

EPISODE 33 - SUMMARY Today we dive into the five practices that can take your PR efforts from a content-creating, output-producing function to a value-creating, outcome-delivering operation.

This episode hits the high notes of which practices separate the tactical from the strategic, and the outputs from results.

From the CEO to the new professional, this episode plays up and down the corporate scale -- and tells you exactly how to transform your PR work into Next Level PR.

Get ready to take some notes, because this episode packs a lot into a small space of time!

HOST BIO https://www.amazon.com/stores/author/B00YNFH16E/about

Don't 'Stay on Message'

Yes, you read today's title right. Don't "stay on message".

We hear it a lot in our field, the directive to "stay on message". And, for the most part, it's bad advice.

Today you'll hear for yourself what it actually sounds like put into practice. And we talk about what those receiving the "message" think about its delivery.

Of course, we don't leave you with a "do not" without also giving you a new "do".

Make sure you listen to the end for a special message that will stay with you all day long!

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SOURCES MENTIONED IN THE SHOW

Clip 1: Minnesota DFL - A Simple Question: Yes or No?

https://youtu.be/VySnpLoaUrI

Clip 2: Tuesday Tip 2: Audience vs. Stakeholder: It's not Tomato Tomahto

https://itsaprthing.podbean.com/e/audience-vs-stakeholder-it-s-not-tomato-tomahto/

Clip 3: Walmart is Closing - @cowboy_fred_425 (TikTok)

https://www.tiktok.com/@cowboy_fred_425/video/7189098351571340586?lang=en

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HOST BIO: https://www.amazon.com/stores/author/B00YNFH16E/about