How to choose your evidence

Have you ever wondered what evidence to bring to the table in your meeting?

Evidence, or forms of influence (FOI), are necessary to engage and persuade your audience. We spend a lot of time talking about the physical and vocal skillset, which are extremely important in how you show up. But FOIs are equally important. As soon as you're done making those first impressions, the evidence and knowledge we provide is what keep people coming back for more.

This month we'll talk about:

1. What we label as evidence or FOIs
2. How to consider the audience when choosing which FOIs are most effective
3. Ways to think about blending stories and data to be impactful and memorable

Skillset and knowledge are necessary to be a successful speaker!