How to build real community w/ Jillian and Matt from SPI Media

Summary:

- Be a guide for customers, and over time that will increasingly improve LTV
- Difference between a community and an audience
- How to allow your community members to connect with each other instead of it just being a megaphone from the company
- Make community members a core part of your company's journey (ask feedback and get inspired by them!)
- Have a goal for your community
- How to set up your questions for success by coordinating with your community
- Do you have a dedicated community point person or is it just another task for marketing
- What community platforms work well
- The challenges with using Social Networking platforms (Like Facebook)
- ROI of community

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