How to build a marketing strategy you can follow and execute

In this episode we talk about how to create a real marketing strategy. I say "real" not to imply that other strategies aren't. But many strategies are conceptual and lack practical application. In this episode you'll learn:

1. Determining where to advertise
2. Building a funnel based on consumer psychology
3. Understanding the variables for conversion
4. How to track success
5. How to adapt based on what's happening.