In this exciting episode of the Collaboration Over Competition Podcast, hosted by Frederick Freeman Jr. in Wichita, Kansas, we interview Troy Brooks, the dynamic CEO of Greatness Vodka. Troy dives deep into his journey as an entrepreneur, sharing how he built a premium vodka brand from the ground up.

Discover how Troy overcame challenges in the competitive spirits industry, his insights on branding, and the mindset required to achieve greatness in business. Whether you’re an entrepreneur, a dreamer, or just curious about the story behind one of the rising stars in the vodka world, this episode is packed with motivation, business tips, and behind-the-scenes stories.

Visit www.drinkgreatness.com to learn more about Greatness Vodka and its commitment to excellence.

🎙️ Don’t forget to like, comment, and subscribe to the Collaboration Over Competition Podcast for more inspiring interviews with entrepreneurs and change-makers!

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00:00 Prayer

00:28 Intro

01:30 Collaboration Over Competition

02:49 Keys To Successful Collaborations

04:25 Commercial And Collab With Meritrust Bank

09:00 Favorite Drink Collaboration

13:02 Benefits Of Sponsoring A Podcast

15:36 Dream Collaborations

20:45 Competition In A Competitive Industry

23:47 The Future Of Greatness Vodka

26:13 2024 Entrepreneur Of The Year Award

31:48 Financial Tips For Entrepreneurs

36:36 How To Celebrate Responsibly

41:24 Best Chaser To Pair With Greatness

43:10 Best Way To Serve Greatness

45:34 Surprising Uses Of Vodka

48:00 What’s Next For Greatness Vodka

50:27 Whats Does Greatness Represent