How to Actually Get Hired in Digital Marketing (What We Look For)

Want to get hired in digital marketing? This episode breaks down exactly what stands out — and what gets ignored.

We’re joined by Lauren Macdougall, General Manager at WHD and the person behind most of our hiring decisions. She shares real-world insights into how applicants get noticed (and why most don’t), especially for creative, sales, and social roles.

Here’s what we cover:
•Why a well-written, tailored application matters more than AI perfection
•How to stand out in a sea of resumes (hint: almost no one sends a video)
•The biggest mistakes applicants are still making in 2025
•What to include in your portfolio if you’re entry-level
•Why custom TikToks and real effort get you interviews

Whether you’re applying for your first job in marketing or trying to break into a better agency — this episode is packed with practical tips you can act on today.

⸻

Looking for a career in digital?
We’re always on the lookout for driven creatives and marketers.
See open roles at https://whd.au

⸻

Hosted by James Walker – Managing Director at WHD
Guest: Lauren Macdougall – General Manager at WHD