
How the Jordan Brand grew into a $7 billion business
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40 years ago, Jordan Brand started with a signature basketball shoe: it’s now the second largest sneaker company in the world. As company president, Larry Miller led its massive growth - he says the key was tapping into both culture and community.
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Host: Ndamukong Suh
Executive Producer: Grace Piro Delia
Producer: Danny Sellers
Editor: David Caputo
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