In today’s episode, we dive deep into the power of Neuro-Linguistic Programming (NLP) and persuasive language techniques that can transform the way you communicate in real estate. Learn how to use automatic presuppositions, embedded commands, tie-downs, and binds to guide your clients toward decisions effortlessly. Discover how top agents naturally incorporate these methods to create influence and rapport without even realizing it. Plus, hear real-world examples and practice exercises that will sharpen your skills and help you close more deals. Ready to level up your communication? Tune in now!

What you’ll learn on this episode

• How to use automatic presuppositions to create a sense of inevitability in your client’s mind
• The power of embedded commands and why they make your suggestions more influential
• What tie-downs are and how they subtly guide buyers and sellers to agree with you
• How to layer multiple NLP techniques in a single conversation for maximum impact
• Why effective persuasion isn’t manipulation—and how to use these tools ethically in real estate

Resources mentioned in this episode

• CPI Community – A training space for mastering real estate sales through NLP and influence

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon