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Welcome to this EASTER SPECIAL – Episode 284 of the MSP Marketing Podcast with me, Paul Green.

How one big decision changed this MSP owner’s life

Featured guest: Steve Dempsey has been a Managed IT Services owner for over 25 years and only serves small businesses in several different markets in the UJS. In addition he owns a small SEO agency for MSP’s only to help them generate local organic leads for their business.

Hello and welcome to this special for Easter. I’m joined today by MSP owner Steve Dempsey, who’s going to tell us his business owning journey. And trust me, you have never heard a story like this before. There are many highlights, one of the best being how he went from losing thousands in his business every month to making thousands, with one key decision. Steve is a unique and generous character, and you are going to love everything he has to talk about.

Hey there, I’m Steve Dempsey. I’ve been in the IT business for 25 years and my main IT company is NeoTech Networks.

And it’s so cool to finally get you here onto the podcast, Steve. We’ve got our special episode for Easter 2025, and I feel like you and I have both been in lots of the same places at the same time, but we’ve never had a quality conversation. You’re obviously highly active in The Tech Tribe, as am I. We nearly met at Scale Con, which was the big marketing conference in Vegas in October last year. I actually talked to you from the stage and we did some cool stuff where you were in the audience and I was on the stage, but we never found each other afterwards, so it’s absolutely crazy. But I’m delighted to have you here on the show. And the reason I want to have you here, well there’s two things that I want to talk about. The first of them is you are one of the most unique MSPs that I have ever come across and you have a very unique lifestyle and I want to explore today what your life is like and what you’ve had to go through to get to that life.

And just as a bit of a tease for the many MSPs that will be listening to this on the podcast or indeed watching this on YouTube, Steve has an enviable lifestyle and it’s nothing to do with having lots of houses, a yacht, cars, anything like that. But Steve is living his best life and also has a great business. So that’s what we’re going to explore first of all. And then secondly, you have one of the most unique approaches to SEO, search engine optimisation, that I’ve ever come across. So I want to explore that because I know you had a huge amount of success for it, and indeed you are helping a small number of other MSPs to implement that in their business. But let’s start with the lifestyle stuff. So first of all, Steve, let’s hear your story. So you said in your intro you’ve been in the tech world for 25 years, which sounds like such a long time, doesn’t it? I’m 50. How old are you right now?

I’ll be almost 52.

Okay, so we’re more or less the same age then. Talking about 25 years, it sounds a lot and when you realise, hmm, that’s half of my life actually, that’s quite sobering in some respects. Tell us about your tech career then. So how did you get into tech in the first place? How did you start your first business? What’s your journey into this MSP space?

To sum it up quickly, full disclosure, I actually never went to college. I only have a high school diploma and I’ve always had an entrepreneurial spirit. My last full-time job was, this is probably embarrassing to admit it’s been that long, my last full-time job was probably 28 years ago. The company went out of business. I always had that just drive in me to do something on my own. And then when I was 27 years old w...