How and Why to Niche Down Your Content - Episode 17

How often have you been told to just "niche down" your content so you can find your audience? Here's the truth: niching down IS a good idea... but maybe not for the reasons you're thinking. When you slot yourself into a niche, you create a position for yourself in the market... which helps you stand out from all your competition online. On today's episode, I share with you HOW to do this, and WHY it's important.