How a YouTube channel can GROW Your Business (Key ROIs Explained)

In this episode of the Humble&Brag podcast, Calum and Ed discuss their experiences in justifying the use of YouTube as a marketing tool in the companies they worked for.

They explore their unique approaches to gaining buy-in for YouTube strategies, depending on company size, and explain how video content can not only boost a brand but generate significant revenue as well.

They also discuss the benefits of establishing a video team within a company, offering tips for start-ups and larger businesses to leverage YouTube for business growth.

00:02 Introduction and Podcast Format

00:30 How the Hosts Met and the Role of Social Media

01:20 Building YouTube Channels: A Journey

01:50 Justifying YouTube in Marketing Strategies

02:13 The Evolution of YouTube Channels

06:15 The Impact of YouTube on Business

08:33 The Role of YouTube for CareerFoundry

12:15 The Importance of Consistency in YouTube Content

15:00 Justifying YouTube as a Business Investment

20:36 Conclusion: The Potential of YouTube

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