How a Gartner Analyst Looks at Categories

In this episode, we’re joined by Dan Gottlieb, a Senior Director Analyst at Gartner. Dan shares his take on how analysts like him define categories and when to establish a new one. He also unpacks how startups can stand out in crowded categories by defining their “critical capabilities” and shares how and when startups should educate analysts like him about their solutions. 

This episode was hosted by John Rougeux and Mike "Damp" Damphousse, and sponsored by:

Category Design Advisors

BeTheStage.live

Flag & Frontier