This week Ari sits down with Simon Tikhman, the co-founder of The Core Entertainment and The Core Records. The Core Entertainment first made waves as an artist management company, guiding the careers of major country stars like Bailey Zimmerman and Nate Smith. After demonstrated success in management, The Core Entertainment partnered with Universal Music Group to launch The Core Records.

During this episode, Simon and Ari discuss the careers of The Core Entertainment’s breakout artists, Bailey Zimmerman and Nate Smith. Simon explains how both artists achieved success in drastically different ways—Nate landed his record deal at age 36 after grinding for many years in Nashville, while Bailey broke out on TikTok in his early 20s. Simon outlines the value in each of these paths and explains how Nashville treats artists differently if they have found success the traditional way versus through social media. This episode also goes into detail about what the Nashville country music scene looks like today, the nuances between Nashville labels and coastal labels, and the ins and outs of artist management. If you’re curious about how to break as a country artist in 2025, this episode is for you.

https://www.instagram.com/thecoreent/

Chapters

00:00 The Importance of Country Radio

04:58 Simon Tikhman's Journey to Artist Management

16:19 Building The Core Entertainment and Nashville Connections

24:12 Nate Smith's Breakthrough in Country Music

33:53 Bailey Zimmerman's Rise as a New Artist

35:21 The Rise of Bailey Zimmerman

41:10 Navigating the Music Industry

44:47 The Importance of Labels in Country Music

52:08 The New Paradigm for Country Artists

56:51 Social Media's Role in Artist Development

01:06:42 Defining Success in the Music Business

Edited and mixed by Ari Davids

Music by Brassroots District

Produced by the team at Ari’s Take

Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

Hosted on Acast. See acast.com/privacy for more information.