• How To Influence Product Managers with Kari Ostevik | Horizons Podcast

  • Feb 11 2025
  • Duración: 26 m
  • Podcast

How To Influence Product Managers with Kari Ostevik | Horizons Podcast

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  • Listen now on YouTube, Spotify, and Apple.—From studying mechanical engineering to leading Product at startups that have raised a combined $500 million, Kari Ostevik has deep experience shipping successful products in high-stakes environments. And from her time leading growth after a CMO left, Kari has a unique perspective on the Product/Marketing relationship.Some takeaways:1. 📢 Push Past the Squeaky Wheel Trap: In many orgs, decisions often default to "whoever shouts loudest." Combat this by bringing hard data + user interviews to the table. Pro tip: Build a compelling narrative around why certain features deserve priority over what your noisiest stakeholder might want.2. ⏱️ Meeting Hack Alert: Nobody reads pre-reads (shocking, we know). Instead of sending docs ahead, block dedicated "heads down" time during meetings. Kari's move? Put on lo-fi beats and give everyone 5-10 mins to process + comment. Way more effective than hoping people did the homework.3. 🧠 The "Crazy Eights" Brainstorming Tech: Need fresh product ideas? Fold paper into 8 squares, give everyone 8 minutes (1 min per square) to sketch solutions.The magic? People work independently first = less groupthink, more innovation. Bonus: Works for remote teams via Miro.4. 🎯 Stop Being Data-Obsessed (Or At Least Pick The Right Metrics): While metrics matter, Kari warns against getting too tunnel-visioned on short-term data wins. Hot take: Sometimes chasing metrics can actually wreck your user experience. Balance quantitative insights with maintaining product vision.Like we saw earlier with Sundar, consider defining better metrics that are more aligned with your long-term vision.5. 👑 The Authority Paradox: PMs lead without direct authority (awkward). Kari's solution? Early 1:1s with team members to understand their past PM experiences + explicitly position yourself as their "umbrella" – there to help them do their best work.6. 🎥 The Gong-Guerrilla Testing Matrix: Use this to identify what really matters to your decision making users (aka, ideal customer profile / ICP).* B2B Move: Mine Gong (sales call recording) data for deep user insights* B2C Move: Hit the streets for rapid guerrilla testing with random folksKey difference? B2B requires more finesse (sales team gets nervous about customer access), while B2C lets you move fast and break things.7. 📐 The "Two-by-Two" Priority Framework: Skip complex prioritization matrices. Plot features on two axes: ease vs. value. The real gold? It forces explicit conversations about why something ranks higher/lower than other options.—Where to find Kari Ostevik:* LinkedIn: https://www.linkedin.com/in/kariostevik/* X: https://x.com/kariostevik—In this episode, we cover:00:00 Welcome 01:05 Transitioning Through Major Company Changes 02:40 Insights from B2B vs B2C Product Management 06:03 Prioritization Techniques in Product Development 09:36 Effective Cross-Functional Collaboration 11:34 Innovative Workshop Techniques for Product Teams 14:13 Collaborative Ideation Techniques 15:06 The Importance of Data in Product Management 15:21 Balancing Data-Driven Decisions with User Experience 16:58 Staying Connected to Industry Best Practices 20:49 Managing Teams and Building Relationships 21:19 Lessons from Teaching and Leadership 24:19 Advice for Aspiring Product Managers 24:33 Lightning Round Insights—Obligatory disclaimer: I've worked at YouTube and Google for about a decade in various marketing teams. Nothing I say in my personal spaces is necessarily endorsed by them. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit horizonspod.substack.com
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