How To Be A Jefa | Ashley K. Stoyanov Ojeda

Episode 328 talks about how to be a jefa, featuring Ashley K. Stoyanov Ojeda. Listen now!

Ashley K. Stoyanov Ojeda is a first-generation Latina entrepreneur, bestselling author, and business strategist helping diverse founders and thought leaders build impactful businesses and grow their brands. With over a decade of experience across nonprofits, media, tech, and creative industries, she blends business development with community building and storytelling. Ashley is the author of Jefa in Training, the first Spanglish business-launching toolkit, and the creator of La Hoja, a newsletter sharing business and personal growth insights through a first-gen Latina lens. Her work has been featured by Forbes, Nasdaq, Business Insider, and more.

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