Hey handmade boss 👋

Feeling like you’re doing all the right things on Instagram but still not getting the reach or engagement you hoped for? You’re not alone — and you’re definitely not doing anything wrong 💛

In this episode, I’m lifting the lid on how the Instagram algorithm actually works in 2025... in simple, no-fluff terms, just for makers like you. Whether you sell on Etsy, your own website, or at markets and fairs, this is the behind-the-scenes peek you’ve been waiting for 🔍✨

We’re chatting about:

📌 What Instagram is focusing on right now

🚫 Why some posts flop (and how to turn it around)

💥 The biggest mistakes handmade sellers make

📈 Easy, feel-good tips to boost your visibility without the stress

This isn’t about chasing trends or burning yourself out. It’s about working with the algorithm so your beautiful creations can shine in front of the right people 🌟

You’ve got this — and I’ve got you 💕

👉 Want ready-made content support each month?

Check out Social Media Sidekick — your done-for-you content plan, made just for handmade business owners:

🔗 Join Social Media Sidekick → https://www.handmadebosses.com/sms
🔗 Follow on Instagram → @handmadebosses https://www.instagram.com/handmadebosses/

📱 Try SMS for free now 👉 Click Here

The SMS is our ultimate social media monthly package so you can FINALLY tick "post on social media" off your to-do list because your socials = DONE 🎉

Access Social Media Sidekick for free for 48 hours & get access to:

🎨 How to use Canva & edit your templates
✅ Step-by-step on how to use the SMS
👀 48-hour free trial templates
🛍️ Important shopping dates for April
📈 Weekly trend reports

You get a chance to try before you buy this week only! The offer ends 9th April

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow...

🔐 Unlock the secrets to Facebook success for your handmade business! Are you pouring your heart into your Facebook business page only to be met with silence?

👉 This episode of the podcast dives deep into the Facebook page algorithm, specifically for handmade businesses like yours. Learn why your posts aren't reaching your audience (it's not you, it's Facebook!) and discover what actually works in 2025 to get your creations seen.

🧭 We'll explore how Facebook decides who sees your posts, breaking down the four key factors: engagement, relevance, recency, and relationships. Understand why organic reach has plummeted to 5% or less and why Facebook priorities personal connections and wants you to pay for ads.

🥳 But don't despair! We'll reveal the content that Facebook actually promotes, including the power of video and reels, going live, sparking conversations, behind-the-scenes glimpses, relatable content, polls, quizzes, and memes. Learn what Facebook hates, such as link posts, overly promotional content, and boring one-way posts.

💡 Discover five actionable ways to boost engagement on your Facebook business page, from asking questions to using emojis. We'll also uncover five fatal mistakes that are killing your reach, like posting too many links and ignoring comments.

🗣️ Get practical advice on the best posting strategy, including how often to post and the best times to reach your target audience. We'll also break down the ideal content mix: fun and engaging, educational value, brand storytelling, and promotional content. Plus, learn why using Facebook Stories daily is crucial.

🎬 Finally, we'll tackle the question of whether you need to pay for ads and how to use them effectively without wasting money by boosting highly engaging posts and using retargeting and lookalike audiences.

💣 This episode provides the truth bombs and motivation you need to navigate the world of handmade business on Facebook, helping you turn your passion into profit by understanding and working with the algorithm, not against it. Tune in now and take your shot at becoming a handmade boss!

📱 Try SMS for free now 👉 Click Here

The SMS is our ultimate social media monthly package so you can FINALLY tick "post on social media" off your to-do list because your socials = DONE 🎉

Access Social Media Sidekick for free for 48 hours & get access to:

🎨 How to use Canva & edit your templates
✅ Step-by-step on how to use the SMS
👀 48-hour free trial templates
🛍️ Important shopping dates for April
📈 Weekly trend reports

You get a chance to try before you buy this week only! The offer ends 9th April

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow...

💙 In this episode we hear directly from students of the HBSA about their experiences and whether the course has worked for them.

• Karen tells us how the course has helped her with marketing and identifying her target audience, as well as achieving a better work-life balance

• Pash highlights the expertise within the HBSA and emphasises the value of investing in yourself. She calls joining the HBSA the best thing she has done this year

• Eric shares how the HBSA helped him set up his business properly from the start, covering the technical aspects of using Etsy and providing a supportive community. He really values the community aspect, where members support each other and offer advice

• Vicki explains how the HBSA helped her be focused and provided her direction, leading to a significant improvement in her shop's conversion rate

• Tara talks about gaining so much confidence, finding a supportive community, and achieving a better family-life balance

• Charly emphasises how the HBSA provided structure and vision, leading to full-time handmade business success.

• Laura loves how manageable everything is, the chunked-down structure of the HBSA, has helped her create a solid base for a successful handmade business.

🚀 Discover how the HBSA can help you turn your passion into profit and achieve your handmade business goals.

🔗 Join the HBSA waitlist - www.handmadebosses.com/HBSAwaitlist

📱 Try SMS for free now 👉 Click Here

The SMS is our ultimate social media monthly package so you can FINALLY tick "post on social media" off your to-do list because your socials = DONE 🎉

Access Social Media Sidekick for free for 48 hours & get access to:

🎨 How to use Canva & edit your templates
✅ Step-by-step on how to use the SMS
👀 48-hour free trial templates
🛍️ Important shopping dates for April
📈 Weekly trend reports

You get a chance to try before you buy this week only! The offer ends 9th April

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow...