How Small and Medium-Sized Businesses can get more value from their data

Businesses are generating more data than ever before, so it’s critical they have practices and a culture in place that allows them to get the most value from that data. But disparate sources and governance rules can hamper their ability to ensure quality and consistency.

 “Most of the customers I talk to in the small and medium business space know that their data is valuable, but they really struggle with extracting that value.” Ben Schreiner – Co-host and Head of Business Innovation, AWS

In this Ahead in the Cloud episode, host Gene Marks and Ben Schreiner (Head of Business Innovation, AWS) discuss how small and medium-sized businesses can get the most out of their data, while talking about:

·      Why a culture of data integrity starts with leadership

·      The importance of governance and data quality

·      Spotting data issues with internal measures and controls

·      How smooth customer experiences are built on reliability and resiliency