How Do We Stop The Spread Of Online Misinformation Around COVID-19 Vaccines?

The spread of dangerous misinformation online has been brought into sharp focus during the COVID-19 pandemic and subsequent vaccine rollout. So much so, an Imperial College London study found that misinformation online had led to a decrease in vaccine intent among 6.2% of people in the UK and 6.4% in the US.

So with the spread of misinformation online putting people’s lives in danger, what can be done to stop it? In the inaugural episode of “The Good, The Bad and The Advertising” -- a new show where we ask, if the world was our client, what would the brief be? -- hosts Amy Williams (CEO of Good-Loop), Timothy Armoo (CEO at Fanbytes) and Dino Myers-Lamptey (Founder at The Barber Shop) mull over the dangers, and how ghost-busting, memes, and even game shows could be the answer to shifting the narrative.

Get in touch!

https://www.linkedin.com/in/amy-williams-/

https://www.linkedin.com/in/timothyarmoo/

https://www.linkedin.com/in/dinosaw/

The show was produced by Charley Tunnicliffe. The sound engineer is Alex Rayment. Find out more here: www.alexrayment.com

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