We’re back with another enlightening episode of the Affiliate Marketing Podcast. This week, Irina Makarova, CMO at PIN-UP Partners, shares her experience transitioning from FinTech to iGaming. Irina shares how PIN-UP Partners maintains its market-leading position through community building, transparency, and strategic market expansion. This conversation offers valuable lessons on leveraging branding to create loyal affiliate communities and identifying emerging market opportunities that can benefit both new and established affiliate programs.

Our thanks go to PIN-UP Partners for sponsoring this episode.


Key segments of this podcast and where you can tune in to go direct:
[05:22] Building brand community through merchandising.
[21:10] The transparent approach to affiliate partnerships.
[29:54] Strategic expansion into cricket betting markets.


About Our Episode Sponsor:
This episode is proudly sponsored by PIN-UP Partners, one of the fastest-growing affiliate programs in the iGaming industry. Their commitment to transparency, innovation, and affiliate success has established them as market leaders.

PIN-UP Partners recently launched their own internal podcast series exploring industry trends and best practices - check it out here.

Discover more about the PIN-UP Partners program.


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