Houston's Internet Marketing Clinic Podcast Por Beth Guide arte de portada

Houston's Internet Marketing Clinic

Houston's Internet Marketing Clinic

De: Beth Guide
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 Houston’s Internet Marketing Clinic has been a popular ongoing SEO and Digital Marketing Series since 2003. Created by seo expert Beth Guide, this podcast is designed to help business owners, learn the tips, tricks, techniques, and lingo of internet marketing. We cover different topics each week in how to help our listeners succeed in having a web site that works for their business, works for their customers but also works for Google so that it is highly ranked and visable. We also teach conversion and user related concepts that help our listens learn how to maximize the ROI. With over 600 attendees each month this podcast expands our clinic and makes it more available to our business owners so they can participate on their timeline.https://www.verticalweb.com All rights reserved Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Google Hacks for 2025

    Google Hacks for 2025
    Jun 29 2025
    [powerplay] For years, SEO professionals and website owners have been playing a guessing game with Google's algorithm. We've analyzed rankings, tested theories, and tried to reverse-engineer what the search giant actually wants from our websites. But what if I told you that Google has actually been telling us exactly what they want all along—we just haven't been looking in the right place? Thanks to leaked internal documents and Google's own AI tools, we now have unprecedented insight into the actual ranking factors that determine your website's success. This isn't speculation or theory—this is direct intelligence from Google's own systems about what really matters for SEO in 2025. The Whistleblower Documents That Changed Everything About a year ago, a whistleblower released internal Google documents that outlined the company's true ranking strategy. These weren't marketing materials or public statements—these were the actual internal guidelines that Google uses to evaluate websites. The revelation was stunning: many of the things Google has publicly denied caring about are actually among their most important ranking factors. Think of it like getting the secret recipe for Kentucky Fried Chicken's 11 herbs and spices, except instead of chicken seasoning, we're talking about the ingredients that make websites rank on the world's most important search engine. Google's Hidden Content Grading Tool: Vertex AI Perhaps the most shocking discovery is that Google has made their content evaluation system partially available to the public through Vertex AI. This tool, accessible through Google Cloud, will analyze any webpage and provide detailed feedback on what Google wants to see for better rankings. When you input a webpage URL and tell Vertex AI to "evaluate this text," something remarkable happens. The system provides a comprehensive breakdown of: Core keywords the page should target Long-tail keyword opportunities Competitor analysis recommendations Technical SEO requirements Content structure suggestions This isn't a third-party tool making educated guesses—this is Google's own language model telling you exactly what their algorithm is looking for. The Great Keyword Deception For years, Google has insisted that keywords don't matter anymore. SEO experts have been told to focus on "user intent" and "semantic search" rather than specific keyword targeting. The leaked documents and Vertex AI analysis reveal this to be one of the biggest head fakes in digital marketing history. When you analyze a webpage about Italy tours using Google's own tool, it immediately provides a list of essential keywords: "Italy tours," "Italy travel packages," "Italy vacations," "luxury tours," and "custom tours." Cross-reference these suggestions with keyword research tools, and you'll find they correspond to search terms with thousands of monthly searches. The pattern is clear: Google not only still uses keywords but considers them fundamental to understanding what your page is about. If you're talking about Italy tours but your content starts discussing Zimbabwe vacations or moon rocket rides, Google's algorithm gets confused and essentially throws your page out of consideration. The Critical Importance of Website Hierarchy One of the most actionable insights from Google's internal guidance is the emphasis on clear, logical website hierarchy. This goes far beyond having a simple navigation menu—Google wants to see a sophisticated taxonomical structure that demonstrates expertise and comprehensive coverage of your topic. Most websites fail this test miserably. They have generic navigation items like "Home," "About," "Services," and "Contact." But Google's algorithm is looking for something much more detailed and specific. For example, a dental practice shouldn't just have a "Services" page. They should have distinct category pages for: General Dentistry (with subcategories for cleanings,
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    Menos de 1 minuto
  • Leveraging AI for Digital Marketing: Small Business Owners Edition

    Leveraging AI for Digital Marketing: Small Business Owners Edition
    May 8 2025
    As a small business owner, we all understand the plight of too much to do, not enough hours in a day and how we can cover more ground in less time. So enter AI. As alluring as it is and as helpful as it can be, when it comes to a website design and SEO, it can be toxic to your sites overall health if its not leveraged properly. So, before you let an AI tool write your next blog post or launch your entire website, let’s take a moment to pause and ask: Is this actually helping your business—or hurting it? I had the opporutnity to break it all down for business owenrs, explaining how AI can be a powerful ally in your digital marketing strategy—if you know how to use it wisely. How to Use AI the Right Way in Your Digital Marketing Strategy Artificial Intelligence (AI) is revolutionizing the way we approach digital marketing, but for many small business owners, it’s a confusing and often overwhelming space. With countless tools and conflicting advice, it’s easy to fall into traps that could actually harm your online presence rather than help it. In the attached video, Beth Guide of Vertical Web offers some much-needed clarity. She provides small business owners with practical, experience-based strategies to integrate AI into their marketing efforts without losing authenticity, search visibility, or customer trust. Here’s what you need to know about using AI effectively and ethically in your digital marketing strategy. The Big Misunderstanding: Google and AI Content One of the first misconceptions Beth addresses is that AI-generated content is a shortcut to better SEO. It’s not. In fact, Google does not favor AI-written content—especially if it lacks originality. AI tools like ChatGPT or Claude scrape and summarize existing content across the internet. When you use these tools to create blog posts without adding your own voice or ideas, you’re essentially recycling what’s already out there. Google sees this as “thin content” that adds no value to users. “Google wants content that makes the internet a better place,” Beth says. That means original, insightful, and experience-based material—something only you can provide. You Are the Expert—AI is Just the Assistant Beth emphasizes that small business owners need to recognize their own value. If you run a business, chances are you’re an expert in your industry. That expert knowledge is what sets your content apart. AI should not be your ghostwriter—it should be your brainstorming partner. It can help organize your thoughts, generate ideas, or even identify topics you might not have considered. But the core ideas must come from you. “Be the source that others quote,” Beth advises. “Don’t be the one quoting others.” How Do You Effectively Use AI in Your Content Marketing Strategy AI can be incredibly useful if you know how to use it correctly. We talked through how to be effective and some of the steps you can use to use AI to support your efforts but not replace you or your knowlegde. AI is about saving time, not just to repeat what someone else has said. 1. Start with Keyword Research Use AI to generate a list of relevant keywords for your business. Tools like ChatGPT or Claude can help, but you must be specific in your prompts. For example, instead of asking “What are good HOA management keywords?”, ask “What are people searching when they want to hire a homeowners association management company?” This level of specificity matters—vague prompts will lead to vague answers. 2. Generate Content Topics from Keywords Once you have a list of keywords, ask the AI to generate blog topics based on them. This can help you build a content calendar and eliminate writer’s block. 3. Write Content Based on Your Expertise Use your own experiences and unique perspective to flesh out each topic. You can ask AI to help organize sections, identify talking points, or summarize research—but you need to provide the core message and tone.
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    49 m
  • Digital Marketing: Leveraging AI for Web Development and SEO

    Digital Marketing: Leveraging AI for Web Development and SEO
    Apr 10 2025
    As digital marketing continues to evolve, artificial intelligence has emerged as a powerful tool for website development and SEO optimization. In today's video, we talk about how AI can streamline website creation, support SEO strategies, and save time on content generation. WordPress: The Foundation for SEO Success Before diving into AI applications, we need to establish a fundamental point: platform choice matters significantly for SEO success. While many businesses are tempted by the simplicity of platforms like Wix, Weebly, Squarespace, or Shopify, these options often fall short of gaining solid SERPs. "I'm very much about how we get traffic for people," Beth explained, highlighting that WordPress (specifically wordpress.org, not wordpress.com) remains the superior choice for businesses serious about their online presence. This is particularly important for e-commerce sites, where Beth recommends WooCommerce over Shopify for better SEO performance. And although Shopify can be mofidified to perform, it us usually cost prohibitive to do so. AI-Assisted Website Development One of the most impressive demonstrations showed how AI can dramatically accelerate the website creation process. Using WordPress with the Astra theme and Spectra page builder, Beth demonstrated a near-complete dentist website built in roughly 20 minutes. The process followed these steps: Install WordPress with the Astra theme Add Spectra as the page builder Use the AI Builder feature to define the business type (dentist) Provide a business description (generated through Claude AI) Select images and design preferences Let the AI generate the website framework This approach doesn't eliminate the need for customization but creates a solid foundation that would typically take hours to build manually. As Beth notes, this is particularly valuable for those who find WordPress intimidating but need a professional-looking site with good SEO potential. Determining Website Structure with AI Perhaps the most valuable application of AI demonstrated was using it to determine optimal website structure and content strategy. Beth showed how asking Claude AI targeted questions about specific business types yields comprehensive outlines of recommended pages and services. For example, when asked what pages a dentist in Kingwood should include for SEO purposes, Claude generated a detailed list including: Homepage About Us Services page (with specific dental services) Patient information Before and after gallery Testimonials Blog Contact information and map The AI didn't stop there - it provided a breakdown of specific services that should be featured, essentially creating a content roadmap for the entire site. This same approach worked for other business types, including commercial real estate and translation services, demonstrating its versatility. The Critical Role of Keyword Validation While Beth showcased AI's power, she repeatedly emphasized a crucial point: "AI is thought-provoking, not thought-replacing." This became particularly evident when examining keyword suggestions. Using the "Keywords Everywhere" tool (a Chrome extension that shows monthly search volumes), Beth demonstrated how some AI-suggested terms have zero monthly searches, making them ineffective SEO targets. For instance, while Claude might suggest "property acquisition and sales" for a commercial real estate website, keyword research revealed that potential clients actually search for "buy commercial real estate" (10,000 monthly searches) or "sell commercial real estate" (1,600 monthly searches). This validation process is essential for transforming AI suggestions into effective SEO strategy. As Beth explained, "I don't want to see you go down an AI road and just give the AI answer just because it's giving you the answer... It's not smarter than you are." Creating Content Depth Through Page Hierarchy
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    1 h y 51 m
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I was very happy that i can use my audible account. I have been attending these classes for years and am so glad to see they have made it to the internet. https://www.seo411.com is amazing and does such a great job of keeping small business up to date.

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