Send us a text

What if the secret to thriving in the luxury market isn’t about flashy branding or chasing income… but about leading with heart?

In this episode, acclaimed entrepreneur and luxury brand strategist Jeffrey Shaw takes us on a journey from his humble roots—selling eggs door-to-door—to becoming a trusted photographer for some of the most affluent individuals in America.

This isn't just success—it's a lesson in purpose-driven business. Jeffrey highlights that serving high-end clients takes more than skill; it requires empathy, alignment, and understanding of human behavior. By embracing the psychology of luxury and clean energy branding, he shows how discovering your "diamond edge factor" can open doors beyond talent.

🎧This episode is transformative in redefining success. Tune in now!

Key Takeaways from this Episode

• The essence of heart-led decision-making in business
• Impact vs. income-based business models
• The journey from selling eggs to luxury photography
• The power of embodying the lifestyle of your clientele
• The uncompromising standards of luxury clientele
• Building a business that's true to your heart

About the Guest

Jeffrey Shaw is a renowned portrait photographer and bestselling author whose work has appeared on The Oprah Winfrey Show, CBS News, and in People Magazine. As the host of "The Self-Employed Life" podcast and founder of National Self-Employed Day, he inspires entrepreneurs to thrive. Jeffrey is also a sought-after speaker and creator of The Self-Employed Business Institute.

Additional Resources

• Websites: www.jeffreyshaw.com jeffreyshawspeaks.com
• Email: jeffrey@jeffreyshaw.com
• LinkedIn: www.linkedin.com/in/jeffreyshawauthor
• Facebook: www.facebook.com/JeffreyShawAuthor
• Books:
  ~Sell to the Rich: https://tinyurl.com/4wdhjruc
  ~The Self-Employed Life: https://tinyurl.com/3xn6pwum
  ~LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible https://tinyurl.com/fr223veb

~Tap here to delve into our conversation: https://tinyurl.com/jeffrey-shaw

~Up Next: Get to the heart of money matters with humor and insight into the psychology behind our financial choices with Erin Gray, a former Certified Financial Planner, who now helps female entrepreneurs transform their money mindset.

Support the show

Consider supporting the continued efforts of the show in bringing great free content to you every week click SUPPORT THE SHOW to become a monthly supporter and get a shout-out on the next episode

Next Steps:

Subscribe to The Heart-Led Business Show on

• Spotify
• Apple Podcasts
• YouTube

Connect with me on social media:

• Facebook
• Tom Jackobs Business Page
• Instagram
• LinkedIn
• X (Formerly Twitter)

Teasers & Announcements:

• Get my FREE SALES TRAINING here: https://go.tomjackobs.com/linktree-page
• Love the episode? Your review on Apple Podcasts or Spotify fuels our mission.
• Need some recommendations on great tools to help with sales? Check out my preferred tools here: https://tomjackobs.com/resources