Welcome to The H-Files: 5-in-5, the weekly dose of distilled insight from healthcare leaders — in five minutes or less.
In this episode, I reflect on my conversation with Dave Taylor, CEO of Valley Diagnostics, who's navigating the hard road of building a medtech company from scratch.
We cover five key lessons — from funding dilemmas and NHS barriers, to vision, values, and health economics plus one action step you can take right now for each.
Whether you’re an innovator, founder, or investor , this one’s for you.

One of the biggest mistakes I see in leadership? The fear of failure. And guess what? It’s not just affecting leaders - it’s holding entire teams back.

Too many businesses get stuck because their teams are terrified of making mistakes. Perfectionism leads to delays, stress, and, ironically, more failure.

In this Five in Five, I break down five key takeaways from my conversation with Cas Rix, a leadership expert with nearly 30 years of experience in strategic thinking, team dynamics, and guiding leadership teams through critical transitions.

We explore:
✅ Why fear of failure kills innovation
✅ How perfectionism leads to business stagnation
✅ Why failure should be embraced, not avoided
✅ How leaders can set the tone for a culture of resilience
✅ Practical steps to build a high-performing team that fails fast and learns faster

If you’re in healthcare, startups, or leadership, this one’s for you!

🔥 Hit play, drop a comment, and let me know—what’s one failure that taught you a valuable lesson?

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🎧 Listen to the full episode here: [Insert Link]

WHY LEADERSHIP WITHOUT FAILURE IS A DANGEROUS GAME 🎙️

💡 Perfectionism kills innovation. Fear of failure kills businesses.

Many leadership teams get stuck—not because they make mistakes, but because they’re too afraid to make any at all. In this episode, I’m joined by Cass Rix, an expert in strategic leadership and team dynamics, who shares why fear of failure is the biggest leadership trap and how to break free from it.

🚀 In this episode, we’ll explore:
✔️ Why teams that avoid failure end up failing the hardest
✔️ The science behind why we resist admitting mistakes
✔️ How to create a culture where failure fuels success
✔️ Practical steps for embracing risk while still driving results
✔️ How leaders can set the tone for openness, adaptability, and innovation

This episode is a must-listen for leaders, startup founders, and anyone in high-stakes industries like healthcare and tech.

🎧 Hit play now & don’t forget to follow for more expert insights!

📺 Watch on Youtube: https://youtu.be/DCcky7wWX0s

📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notes

Every time a healthcare business talks to me about expansion, they say the same thing:

“We want to go to America.” But here’s the thing… just because it’s the biggest healthcare market in the world, doesn’t mean it should be your first stop.

The US is complex, highly regulated, and fiercely competitive—so getting your strategy right before you enter is crucial.

That’s why, in this Five in Five, I’m sharing five key lessons from my conversation with Angela Spang, an award-winning MedTech entrepreneur who’s successfully scaled her business across the UK, Sweden, and the USA.

If you’re considering an international expansion, this episode is packed with insights to help you make smarter moves and avoid costly mistakes.

📌 Tune in now and don’t forget to follow for more expert insights!

🎧 Listen to the full conversation here: 5 in 5

Expanding internationally can be exciting—but also full of risks. Without the right strategy, partnerships, and market entry plan, you could be wasting time and money.

In this 5 in 5 episode, I break down:
✅ How to choose the right international expansion strategy
✅ The importance of evidence & credibility in new markets
✅ Why local partnerships can make or break your success
✅ How to evaluate if a market is right for your business
✅ The key action step you can take this week to start expanding strategically

💡 Don’t let the wrong partnerships or poor planning hold you back. Take these 5 lessons and start making real moves towards international success!

🎧 Listen now and take action!

📌Tune into the full episode with Suzie 👉 https://open.spotify.com/episode/0vBpGmDa1nyXkivzmWCRKy?si=BZNZBV7UT-ibkWKIiOKIuA

The UK’s entry into CPTPP and increasing trade agreements with the Middle East and India mean exciting new opportunities for UK health tech companies. But breaking into new international markets isn’t easy.

In this episode, I speak with Suzie Ali-Hassan, International Business Director at ABHI, about:
✅ The common mistakes UK SMEs make when expanding overseas
✅ How the ABHI Middle East Accelerator helps businesses grow internationally
✅ Why evidence and local partnerships are essential for success
✅ Key trends shaping international health tech expansion

💡 Whether you’re considering the US, Asia, or the Middle East, this episode is packed with practical advice to help you scale internationally with confidence.

🎧 Listen now and accelerate your global growth!

📺 Watch on Youtube: https://youtu.be/j5_8ZVohoQ0

📌 Connectwith Suzie on LinkedIn:https://www.linkedin.com/in/suzie-ali-hassan/

📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notes