Revenue isn’t the goal. It’s the proof that a credit union is delivering real value to its members. But in a rapidly changing landscape, how do credit unions continue to raise the bar on member experience while staying true to their mission?

In this episode of Grow Your Credit Union, host Joshua Barclay and co-host Becky Reed welcome Stacy Armijo, Chief Experience Officer at Amplify Credit Union, to discuss how credit unions can keep raising the bar on member experience, whether AI is distracting from their biggest advantage, and why some companies are pulling back on DEI, while credit unions may need to double down.

In this episode of Grow Your Credit Union, host Joshua Barclay and co-host Becky Reed welcome Jim Ahrens, Chief Value Officer at PFP Services, to dive deeper into the challenges and strategies behind effective outbound marketing. Picking up from Episode 27, we talk about where outreach efforts still fall short, how credit unions can shift toward a true service-driven culture, and which metrics actually measure outbound success.

A huge thanks to our sponsor for this episode, PFP Services.

Credit Unions know that engagement is key to success. PFP Services brings expertise, resources, and passion to help you build strong connections with your members. Our goal is to grow your credit union together, forming lasting bonds every step of the way. Partnering with us means a mutually beneficial relationship with absolutely no cost! Visit familysecurityplan.com/credit-unions/ to learn more.

What happens when you mix tech innovation, multigenerational teams, and key performance metrics? You get a conversation credit union leaders can’t afford to miss.

Recorded Live at the FUEL Future Summit 2025 in Detroit, Michigan, host Joshua Barclay and guest co-host Elizabeth Osborne, COO, Great Lakes Credit Union welcome special guest Shawn Premer, Chief Human Resources Officer at Consumers Credit Union to break down what it really takes to drive change, lead diverse teams, and make sense of all those KPIs.

Whether you're trying to sell big ideas, manage workplace dynamics, or just sound smarter in strategy meetings, this episode has you covered.

A big thanks to Credit Unions First for sponsoring this episode! They help credit unions maximize insurance profitability with smart, proactive solutions. Learn more at www.creditunionsfirst.org.

Listen now and visit GrowYourCreditUnion.com to see more.