We're back! Kira and Mary are shaking off the rust and diving into the power of community—why it matters more than ever and how to build it in both business and life. From Kira’s unexpected (and hilarious) late-night impromptu photo shoot with international artists to brainstorming how small business owners can create real, lasting client connections, this episode is packed with creative ideas.

Mary shares her thoughts on the shifting economy, how traditional marketing might not cut it this year, and why face-to-face relationships are the secret to thriving in uncertain times. Plus, hear how a “photo and wine night” could be the ultimate lead generator, why local meetups are making a comeback, and how book clubs might just be the blueprint for business success.

It’s all about showing up, building relationships, and making people feel seen—literally. Tune in now!

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.

This week, Kira and Mary dive into the world of AI tools and how photographers can use them to level up their businesses. From creating custom family poses with ChatGPT to leveraging Google Earth Studio for perfect location planning, they share practical tips to streamline your workflow. Whether it’s automating SEO, building client rapport, or solving last-minute challenges during shoots, AI is the secret sauce! Plus, hilarious stories of on-set mishaps and why you should always listen to your chair. Don’t miss this episode packed with insights and laughter! Listen now!

This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.

Join Kira and Mary as they dive into the branding powerhouse that is Taylor Swift! In this episode, Kira shares the unforgettable experience of taking her daughter to a Taylor Swift concert and how Swift’s branding brilliance transforms every show into a fan-inclusive spectacle. Mary, a branding enthusiast, breaks down what makes Swift's branding strategy so unique—and how her ability to connect with her audience has redefined brand loyalty in the music world. Whether you're a Swifty or not, there are lessons here on building a relatable brand and cultivating lifelong client loyalty. Tune in to learn how you can use some of these ideas to foster a deeper connection with your clients!

This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.