Episodios

  • Ditching Buyer Personas - Mastering Hyper-Personalization in Modern GTM

    Ditching Buyer Personas - Mastering Hyper-Personalization in Modern GTM
    Mar 10 2025
    In this episode of “Ditching Buyer Personas: Mastering Hyper-Personalization in Modern GTM,” host Kyle James sits down with serial entrepreneur and content aficionado Nick Zeckets the CEO at Air Traffic Control to explore the evolving landscape of AI-driven marketing. From delivering the right content at precisely the right time to automating relevance at scale, Nick shares why traditional buyer personas are losing their power—and how organizations can embrace hyper-personalization for more meaningful engagement. Tune in for a deep dive on leveraging real-time data, refining your content strategy, and empowering teams across sales, marketing, and customer success to create truly individualized experiences.
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    42 m
  • GTM Innovators: Unlocking GTM Success - AI, Behavioral Science & Demand Gen with Sheri Otto

    GTM Innovators: Unlocking GTM Success - AI, Behavioral Science & Demand Gen with Sheri Otto
    Mar 3 2025
    In this episode of GTM Innovators, host Kyle James sits down with Sheri Otto, founder and CEO of Growth Lane Strategies, to explore the evolving role of AI, behavioral science, and demand generation in modern go-to-market (GTM) strategies. As businesses struggle to connect content to revenue, Sheri shares her expert insights on how AI can go beyond just content creation to drive real engagement, improve segmentation, and optimize the customer journey. From identifying high-intent buyers to leveraging AI for strategic decision-making, this conversation is packed with actionable takeaways for marketers, sales teams, and product leaders looking to elevate their GTM motions. Tune in to discover how AI is reshaping demand generation and why the best-performing companies are embracing it as a strategic growth partner—not just an automation tool.
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    38 m
  • GTM Innovators: Building Smarter with AI - Tim Macchi on Automation, Research & Product Strategy

    GTM Innovators: Building Smarter with AI - Tim Macchi on Automation, Research & Product Strategy
    Feb 24 2025
    In this episode of GTM Innovators, we sit down with Tim Macchi, Growth Product Manager at TeamGantt, to explore how AI is reshaping the way we build and optimize products. From using AI agents for QA testing to accelerating market research and streamlining product analytics, Tim shares his hands-on experience with automation and AI-powered workflows. We dive into how product managers can leverage AI to work smarter, reduce inefficiencies, and unlock new growth opportunities. Whether you're a product leader, marketer, or innovator looking to stay ahead of the AI revolution, this conversation is packed with insights you won’t want to miss!
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    40 m
  • GTM Innovators: The Future of Demand Gen - AI, Data, and Personalization with Prashant Kaw

    GTM Innovators: The Future of Demand Gen - AI, Data, and Personalization with Prashant Kaw
    Feb 16 2025
    Demand generation is undergoing a major transformation, and AI is at the center of it all. In this episode of GTM Innovators, host Kyle James sits down with Prashant Kaw to explore how AI is reshaping demand gen workflows, disrupting traditional attribution models, and redefining go-to-market strategies. From hyper-personalization to the rise of dark social, we dive deep into the biggest challenges and opportunities for marketers in an AI-driven world. Tune in for insights that will help you stay ahead in the evolving landscape of B2B marketing.
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    43 m
  • AIQL, Bespoke Data, and the Future of Sales - A Conversation with John Marcus III

    AIQL, Bespoke Data, and the Future of Sales - A Conversation with John Marcus III
    Feb 9 2025
    In this episode of the GTM Innovators Podcast, host Kyle James sits down with John Marcus III, founder of Fractional Ventures, to explore the cutting-edge intersection of AI and sales. John introduces the transformative concept of AI Qualified Leads (AIQL), dives into the power of bespoke data for uncovering non-obvious customer insights, and shares why context is the cornerstone of successful AI implementations. Packed with actionable advice and forward-thinking perspectives, this conversation is a must-listen for anyone looking to elevate their sales strategy and embrace the future of go-to-market innovation.
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    42 m
  • GTM Innovators: AI in Customer Success – Insights from Mike Redbord

    GTM Innovators: AI in Customer Success – Insights from Mike Redbord
    Feb 3 2025
    In this episode of GTM Innovators, I sit down with Mike Redbord to explore how AI is transforming customer success and support. From leveraging automation to streamline operations to the evolving role of CS professionals, Mike shares insights on balancing technology and human connection in modern B2B SaaS.
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    36 m
  • GTM Innovators Introduction

    GTM Innovators Introduction
    Jan 15 2025
    Hosted by Kyle James, this podcast dives deep into the world of B2B SaaS, featuring conversations with experts in go-to-market strategies. With over 15 years of experience across customer success, sales, marketing, and more, Kyle brings a wealth of knowledge and a passion for storytelling to every episode. In Season 1, we tackle five key questions shaping the future of B2B SaaS: How are AI and automation transforming teams? What’s the impact of AI-powered personalization on the customer journey? How are companies leveraging big data to enhance decision-making and experiences? What roles do integrations and cloud platforms play in scalability? How critical is omnichannel communication for retention and CX? Each week, we’ll learn from innovators who share their successes, challenges, and lessons learned. Tune in, share, and join us as we explore the strategies driving B2B SaaS forward!
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    2 m