GE Healthcare: Brand Storytelling During a Crisis.

At the beginning of 2020, as the COVID-19 pandemic took hold, GE Healthcare was at the center of a media storm about the dire shortage of critical medical technology.

In this episode we talk to GE Healthcare's Kristin Fallon, VP brand and digital marketing, about her response to the crisis, and how she used innovative storytelling and brand journalism techniques to show how GE employees, healthcare experts, hospital workers and doctors were working to together to respond.

About B2Branded
We're a bite-sized podcast focused on news and opinion for B2B brand and communications leaders. The podcast is hosted by Ian Bruce.