On this week's Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Cindy Shen, Head of Account Management, EMEA at Everflow. With over 20 years of marketing experience, Cindy brings a unique perspective from traditional marketing to the affiliate space. Together, they explore how breaking down departmental silos and fostering cross-team collaboration can dramatically transform affiliate program performance and reputation.

Our thanks to Everflow.io as our sponsor, this season.

Key segments of this podcast and where you can tune in to go direct:
[04:30] Why affiliate marketing remains misunderstood despite its growth.
[09:20] Case study of successful cross-team collaboration in a mobile app company.
[19:50] Tracking beyond initial conversion to maximise customer lifetime value.

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