From Data to AI How Martech is Evolving

This week, I had a fascinating conversation with @Rajeev Nandan, founder and CEO of @Pierian, about the evolution of Marketing technology and the impact of AI on digital marketing strategies.

We covered:

✅ The move from traditional marketing to AI-driven, data-led strategies.
✅ The transition from a consulting business model to a scalable SaaS offering.
✅ The financial metrics that drive e-commerce success and sustainable growth.
✅ How businesses, big and small, can use AI to improve customer acquisition and retention.
✅ The importance of balancing creativity and data in a world increasingly shaped by automation.