From Confused to Compelling: Storytelling That Sells

Struggling to explain what you do—or why it matters?
In this episode of the Business Roundtable Podcast, David Carr sits down with branding expert and copywriter Susie Taylor to explore how powerful, authentic storytelling creates deeper connections with both clients and teams.

A former journalist turned branding guide, Susie shares the importance of going “seven layers deep” to find your true business WHY. She explains how the stories we overlook often hold the greatest power to connect, inspire, and move people to action.

Whether you’re a solopreneur, service provider, or team leader seeking to clarify your message, this episode offers real, actionable insights on brand alignment, emotional connection, and how to shift from trying to “sell” to truly serving.


What you’ll learn:

• Why people don’t buy your product—they buy your story
• How to uncover the message that actually resonates with your audience
• The role of vulnerability and emotion in branding
• Why your internal team also needs to understand your story
• How to move from generic copy to meaningful messaging

If you’re stuck in your messaging or tired of being ignored, Susie shows you how to get clarity, confidence, and connection—one story at a time.

🔗 Learn more about Susie’s work: https://susietaylorwrites.com

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