From $1.5M Profit to Fire Sale: What Happened?

In this episode, Michael and Heather dive into a blue-collar print-on-demand business listing with one of the most brutally honest and emotionally raw seller notes we've seen.

Business Listing - https://quietlight.com/listings/16974795/?utm_medium=sms

🎙️ This episode is sponsored by:
Capital Pad – The platform for entrepreneurs buying businesses to connect with investors. List your deal or invest in others at https://www.capitalpad.com

Inzo Technologies – IT services built for small business acquisitions. Get your free IT audit at https://www.inzotechnologies.com

After purchasing a $3.8M revenue business that once made over $1.5M in profit, the current owner watched it crash—financially and personally. From RoAS nightmares to marital stress and burnout, this listing reads like a business soap opera. Is there an opportunity buried in this chaos, or is this a cautionary tale for all would-be acquisition entrepreneurs? Tune in for a breakdown of the financials, emotional stakes, and our hosts’ final thumbs-down verdict.

Key Highlights:

• The business was acquired in 2024 and quickly began to decline.
• Seller cites emotional burnout and personal turmoil as key motivators to sell.
• Revenue was $3.8M with a 2.76x asking price ($1.2M).
• High dependency on Meta (Facebook/Instagram) ads and creative refresh.
• Hosts question the viability of turnaround, debt structure, and potential buyer strategy.
• Suggested creative deal structures for rescuing distressed businesses.
• A discussion on why this listing is a clear example of the difference between good and bad business risk.

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