• From 0 to $1M ARR w/ Founder-led Sales: Tal Zackon (Co-founder & CEO @ TRES Finance)

  • Mar 5 2025
  • Duración: 46 m
  • Podcast

From 0 to $1M ARR w/ Founder-led Sales: Tal Zackon (Co-founder & CEO @ TRES Finance)

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  • Episode Highlights with Timestamps:[00:45] Tal Zackon's Early Journey: Tal Zackon discusses moving from South Africa to Israel and his first leadership experience in the Israeli Scouts, where he managed a team to build large-scale structures, sparking his entrepreneurial spirit.[04:32] Exploring Israel’s startup scene: how its culture fosters a strong entrepreneurial mindset through chutzpah, technical skills, and resilience, driven by mandatory military service.[10:24] From VC to Growth Lead: Getting a 360 view of the startup ecosystem.Why venture capital is a great entry point for startup careers and how being a former founder adds value. An unplanned four-year journey to becoming a Principle @ F2 Venture Capital.[17:52] Being a first-time founder: The addictiveness of winning sales, building a close-knit team, and providing value to a growing user base. [20:32] Theory vs Execution: Tal shares his approach to leading TRES, emphasizing the importance of embracing mistakes, making them quickly, managing founder expectations, and practicing patience throughout the process.[26:08] Origins of TRES Finance: Tal shares how his experience as a web3 investor helped him identify common challenges faced by startups. He also discusses strategies for finding early-stage customers and raising funds without a traditional pitch deck.[29:36] Customer Feedback Tactics: Tal reveals how to engage loyal beta customers for valuable insights to shape your product roadmap. Learn how to categorize them into three tiers for optimal feedback and why entrepreneurs should focus on understanding customer needs, rather than taking requests literally[32:16] Pricing Strategy Unpacked: Tal reveals how TRES evolved its pricing from competitor comparisons to a dynamic model as new features and segments emerged. Learn why flexibility is key in early pricing and how offering early discounts can build trust and anchor customers to your long-term pricing.[35:40] Product Roadmaps & Startup Pace: Tal dives into balancing long-term vision with short-term customer requests. The constant challenge of juggling features and fixes. Learn about the "gas and breaks" strategy, where fast-paced pushes for new features are balanced with periods of stabilization.[38:26] Service Provider vs. Product Vision: Tal reveals how founders can avoid becoming an agency by staying true to their product roadmap. He shares the power of manually testing features with customers before automation and stresses the importance of keeping your long-term vision intact, despite short-term pressures.[41:20] Navigating the Digital Asset Future: Tal discusses TRES's approach to navigating the ups and downs of the web3 and crypto space. He explains why digital assets are "too big to fail" despite recent market setbacks and offers words of encouragement for founders in web3. With optimism for mass adoption, Tal highlights the importance of staying focused on long-term goals.About Our GuestTal Zackon is the co-founder and CEO of Tres Finance, a Web3 financial data platform that simplifies crypto financial operations for businesses. Before founding Tres Finance, Tal gained valuable experience as a Principal at F2 Venture Capital and General Manager at SigmaLabs Accelerator. These roles gave him deep insights into the challenges startups face, especially in managing financial data.His expertise in venture capital and startup acceleration has been instrumental in Tres Finance’s rapid growth. The company has secured over $18 million in funding and driven innovations like the Financial Data Lake (FDL), which integrates data from both traditional banks and digital asset platforms.About TRES FinanceTRES Finance is a cutting-edge financial technology company revolutionizing how organizations manage Web3 financial workflows. Their platform acts as an enterprise-grade financial data lake, enabling teams to seamlessly handle processes like reconciliation, balance calculations, audit preparation, and reporting for digital assets.Founded in 2022 and headquartered in Tel Aviv, TRES Finance has raised $18.6 million to date, including an $11 million Series A round in December 2023. Their robust platform supports CFOs, treasury teams, DeFi analysts, and executives by providing 100% asset visibility, onboarding on-chain and CeFi data sources within hours, and ensuring data integrity across operations.Resources & Links Mentioned:Follow and stay up to date with Tal Zackon:LinkedIn [https://www.linkedin.com/in/talzackon/]Twitter/X [https://x.com/TalZackon] Learn more about TRES Finance:Website [https://tres.finance/] LinkedIn [https://www.linkedin.com/company/tresfinance/] Twitter [https://x.com/TresDotFinance] OVERNIGHT SUCCESSPRESENTED BY DRAPER UNIVERSITYHOSTED BY CHRIS JOANNOU
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