No one likes to lose a sale. When franchise candidates sometimes say no (especially after you've invested weeks and months with them), you have to stay positive and get back on track. In this episode, I share nine things that all franchise developers and brokers should do when they don't make a sale and tips to raising overall franchise sales performance and specific ways that you can make the most of adversity, discouragement, and difficulty as you get back on track with your next franchise candidate.

In this episode, I cover seven reasons why franchise candidates aren't buying today and the attributes that all top franchise developers possess that help them make the sale more consistently.

I recently had a conversation with a franchise candidate who was overwhelmed with too many choices. He had recently been laid off from his job and his franchise broker kept putting new concepts in front of him week after week. By the time I talked with him, he had already met with a dozen franchisors and read through five FDDs. He was completely overwhelmed. On top of that, he was seriously worried about how he was going to provide for his family. He was scared, overwhelmed, and not sure what to do. Even though he had initially expressed interest in starting a franchise, by being completely overwhelmed, he wasn't able to understand what he was looking at and felt overwhelmed by fees and fears. This happens more often than it should. In this episode, I want to talk about why too many choices confuse candidates at the point when they are ready to make a decision. This influences whether or not they will say yes to your franchise. If they are overwhelmed or confused, the decision to buy your franchise is always delayed. Being thoughtful about how you present choices and limiting choices to one or two translates into more sales instead of giving franchise candidates the option to choose (which lengthens out the sales cycle and often doesn’t lead to the franchise sale anyway with the candidate exclaiming, “I just can’t choose." In this episode, I talk about how to focus your marketing and sales efforts to limit choices once you know what they are most interested in and to remember, to always keep the sales process simple and focused.