Forgetting the Funnel: What you always wanted to know about Customer-Led Growth but were too afraid to ask

In this episode of the Eureka Sessions, Karen Brendel interviews Gia Laudi, co-founder of Forget the Funnel, about what it really takes to build customer-led SaaS growth.

Too many teams rely on guesswork, chasing tactics without understanding who they’re for. Gia shares a grounded, research-first approach to sustainable growth—and how to get cross-functional teams aligned around it.

Whether you’re struggling with onboarding, retention, or PLG strategy, this episode offers practical advice you can act on today.

🎥 Prefer to watch? Check it out on YouTube.