Finance Ops: Freemius From WordPress to SaaS in 10 Years w/ Vova Feldman (#18)

What’s really holding digital products back from scaling? It’s not product features, but the chaos behind the scenes: billing issues, tax headaches, and slow shipping cycles.

I met with Vova Feldman, founder of Freemius, to discuss the evolution of Freemius as a merchant of record for SaaS organizations. Back when we first met in 2015 in New York, Freemius was a core solution for WordPress, and the platform has since evolved to support new SaaS builds, satellite solutions, micro brands, and other disruptive tests in use by small and large tech entrepreneurs.

Vova uncovers how small software teams can streamline operations, go global without drowning in compliance, and actually grow without hiring an entire finance department.

Key highlights we touch on:

• Why “merchant of record” is a cheat code for software growth
• How to launch globally without legal friction
• What most builders get wrong about subscriptions and scaling
• Real stories from product teams making it work with lean ops

If you’re building SaaS, selling software, or turning a service into a scalable product, this episode is packed with real, tactical insight.

💬 Got questions about pricing, global sales, or simplifying your ops? Drop them in the comments: Vova's answering.

👉 Want more like this? Hit subscribe and share this with your founder circle.