Shay Rowbottom is a digital marketing entrepreneur specializing in helping companies create organic video content to grow their social media, and attract inbound leads to increase their revenue. She has a unique approach to marketing involving a great deal of confidence work, and teaching people how to embrace who they really are on camera. Through her own journey of adversity in life, Shay recognized several other entrepreneurs struggling with the same insecurities,and so built her marketing business around addressing those things as they pertain to business growth, video creation, and marketing. She has grown a following of over 600k+ professionals on LinkedIn, and holds the record for most organic video views ever on this platform from one single creator. In less than 2 years of posting on LinkedIn, she built a 7 figure business, all without running one single ad. In this podcast interview, we discuss how to become a go-to expert in 2023 and beyond. So much has changed in the digital landscape, especially across all social media platforms.  The fight for attention is on and that means to be seen and heard, we have to find new and creative ways to stand out amongst the noise.  Shay shares her insights and a lot of valuable tips that you can implement right away.  Don't forget to subscribe to Industry Expert Magazine HERE. It is 100% FREE and sent directly to your inbox each month.   If you would like to contact Shay, her details are below: LinkedIn: linkedin.com/in/shayrowbottom Website: Shayrowbottom.com