Episode #51 - Unlocking Cannabis Industry Growth with Wurk CEO Deborah Saneman

Join hosts Eric Schneider and Isaac Bock in this special episode of Roots to Risk as they sit down with Deborah Saneman, CEO of Wurk, the leading HCM provider for the cannabis industry.

Deborah shares game-changing insights into how Wurk’s cutting-edge compensation benchmarking tool and real-time data analytics are helping cannabis operators stay competitive in today’s fast-paced market. From navigating the hiring challenges of new and established markets to leveraging data-driven strategies, Deborah reveals what’s driving growth and innovation in cannabis HR.

They also discuss Wurk’s exciting partnership with AlphaRoot to deliver tailored insurance solutions, including health benefits and workers' comp—essential for attracting top talent.

Whether you’re an operator or industry leader, this episode offers a glimpse into the tools and trends that are shaping the future of cannabis businesses. Don’t miss out on the strategies that are pushing the industry forward!